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Moviegoers and Football Viewers Can Get a Sneak Peek at Sony Pictures' 'Year One' at Crackle.com and Meet Their Ancestors in 'Year One' Sweepstakes

Columbia Pictures - 01/30/2009

Viewers watching this Sunday's big game will get a first look at Sony Pictures' highly anticipated comedy Year One and then go to Crackle.com/YearOne to see more from the film. In addition, beginning today at 3:00pm, moviegoers have a fun, new way to explore their ancestry with "Year One's Meet Your Ancestors Sweepstakes" promoted at Crackle.com/YearOne.

At the Crackle.com site, moviegoers can preview a special sneak peek of Year One, set to release in theaters nationwide on June 19, 2009, with an exclusive introduction by director Harold Ramis, as well as find out more about the sweepstakes. Entrants get the chance to trace their roots on one of six continents and win their own epic adventure - a trip for two to a major metropolitan area in that region.

One Grand Prize winner will receive roundtrip airfare and five nights at one of the following destinations of their choice: Las Vegas, NV, US (North America); Rio De Janeiro, Brazil (South America); London, England (Europe); Cairo, Egypt (Africa); Tokyo, Japan (Asia); or Sydney, Australia. The sweepstakes is open to all legal residents of the 50 states or DC who are 18 years of age or older.

Commenting on the announcement, Dwight Caines, president, worldwide digital marketing, said, "Getting in touch with our primal instincts is the theme of Year One, and one could say that is what this Sunday's big game is all about. Viewers everywhere will be directed to Crackle's Year One microsite to get a first look at the movie in streaming HD quality. There, they will be able to find out more about the sweepstakes. Crackle offers us a great opportunity to reach the viewers most excited for Year One."

Eric Berger, senior vice president, digital networks for Sony Pictures Television added, "Sony Pictures consistently delivers great content and we love working with them on innovative promotions like this. Year One is one of the most anticipated comedies of the year and a perfect fit for Crackle's audience. We're thrilled to be tied into the big game as Sony Pictures kicks off this sweepstakes."

Official Rules for "Year One's Meet Your Ancestors Sweepstakes" can be found at www.yearone-movie.com/rules.

When a couple of lazy hunter-gatherers (Jack Black and Michael Cera) are banished from their primitive village, they set off on an epic journey through the ancient world in Columbia Pictures' comedy Year One. Harold Ramis directs. The screenplay is by Harold Ramis & Gene Stupnitsky & Lee Eisenberg ("The Office") from a story by Harold Ramis. The film is produced by Harold Ramis, Judd Apatow, and Clayton Townsend.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com/.

About Crackle

Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform next-generation video entertainment network that distributes digital content including original short form series and full-length traditional programming from Sony Pictures' vast library of television series and feature films. Crackle is one of the fastest growing entertainment destinations on the Internet today, offering audiences quality programming in a variety of genres, including comedy, action, sci-fi, horror, music and reality. Crackle reaches a global audience through its impressive online and mobile distribution network. Visit Crackle's site at www.crackle.com.

  For More Information:

  Steve Elzer
  Senior Vice President, Media Relations
  Columbia TriStar Motion Picture Group
  (310) 244-7142
  steve_elzer@spe.sony.com

First Call Analyst:
FCMN Contact:

SOURCE: Columbia Pictures

CONTACT: Steve Elzer, Senior Vice President, Media Relations of
Columbia TriStar Motion Picture Group, +1-310-244-7142,
steve_elzer@spe.sony.com

Web Site: http://www.sonypictures.com/