Company News

Gravity Mobile Puts World of Music Into the Hands of iPhone and iPod touch Users With New Application on App Store

Gracenote - 07/22/2009

Gravity Mobile today announced the availability of its unique MusicID application on the App Store. The MusicID App is a comprehensive music discovery guide giving iPhone and iPod touch users the ability to quickly and easily identify music, conduct text search by lyrics, view artist bios and lyrics, listen to iTunes songs and view YouTube videos without leaving the application, providing a simple way to find, experience and purchase new music.

MusicID allows consumers to find out about any music they want by searching using an artist or track name, entering a line from the lyrics, or by simply holding their iPhone or iPod touch up to music playing nearby. Once the artist or track is identified, the magic begins as the Gravity Mobile service delivers the most complete set of information available including lyrics, cover art, biographies, recommendations and links directly into the iTunes catalog of millions of tracks.

The MusicID App is made possible by integrating Gravity Mobile's market-leading mobile content, technology, and application design capabilities with the rich Mobile Music Platform from Gracenote, which acquired Gravity Mobile in 2008. Gracenote's Mobile Music Platform is a complete solution for music recognition, search, and discovery with services that can be tailored to fit the specific needs of customers. Gracenote's MusicID App leverages the company's Global Media Database of more than 100 million tracks which is an industry standard in the identification, categorization and organization of digital music. The database is accessed by more than 200 million users annually and processes an average of more than 4 billion searches a month.

"We are pleased to enhance the service we have been providing to iTunes users by incorporating the full suite of Gracenote's mobile music capabilities into an application on the App Store," said Noah Hurwitz, co-founder and general manager, Gravity Mobile. "This MusicID App is an outstanding music discovery resource for iPhone and iPod touch users, providing them with the ability to find and try the latest music, see the cover art and lyrics, and enjoy content in ways they have never experienced before."

The MusicID App is available from the App Store on iPhone and iPod touch or at http://www.itunes.com/appstore/.

About Gracenote

Gracenote, a wholly-owned subsidiary of Sony Corporation of America, is a global leader in embedded technology, enriched content, and data services for digital entertainment solutions within the Internet, consumer electronics, mobile, and automotive markets. Formerly known as CDDB , Gracenote delivers a substantially improved consumer experience in digital media devices and applications, plus media monitoring and other data services to the recording industry, making it an integral part of the digital media economy. Gracenote powers leading services including Apple iTunes, Yahoo! Music Jukebox, Winamp; home and automotive products from Alpine, Panasonic, Philips and Sony; and mobile music applications from Samsung, Sony Ericsson, KDDI (Japan), KTF (Korea), Musiwave (Europe), and others. Gracenote is headquartered in Emeryville, California. www.gracenote.com/corporate.

About Gravity Mobile

Gravity Mobile, a wholly-owned subsidiary of Gracenote, is a pioneer in the

  world of mobile applications and solutions.  For the past five years,
  Gravity Mobile has received numerous awards and has provided cutting edge
  technologies on GSM and CDMA handsets.  Gravity Mobile carrier grade

solutions, both client and server, power some of the top mobile services in

  the US.  Gravity Mobile is headquartered in San Francisco, California.
  www.gravitymobile.com

Gracenote, MusicID and CDDB are registered trademarks of Gracenote, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

  For More Information Contact:
  Veronica Skelton
  Concept Communications for Gracenote
  415.342.3435
  veronica@conceptpr.net

First Call Analyst:
FCMN Contact:

SOURCE: Gracenote

CONTACT: Veronica Skelton of Concept Communications, +1-415-342-3435,
veronica@conceptpr.net, for Gracenote

Web Site: http://www.gracenote.com/