The Temper Trap's 'Sweet Disposition' Featured in New Rhapsody Commercial Campaign Across MTV Networks
Sony Columbia Records - 12/16/2009
Starting this week, The Temper Trap's breakout single, "Sweet Disposition," will be one of the songs featured in a new Rhapsody® commercial campaign airing exclusively across MTV Networks (MTVN) including MTV, VH1, Spike and COMEDY CENTRAL through the end of the year. The track comes from the London-based band's critically-acclaimed debut album Conditions (Glassnote/Columbia) released in June 2009.
View the spot here: http://www.thetempertrap.net/News/2009/12/RHAPSODY-COMMERCIAL.aspx
The new commercial campaign from Rhapsody, will feature The Temper Trap in the first of eight unique thirty-second ad spots. MTVN and Rhapsody have both been early supporters of the rock band, and included them in MTV's Discover and Download online destination for new artists as well as having the band host MTV2's Subterranean.
"Rhapsody is excited to include The Temper Trap in the launch of this new ad campaign. Sweet Disposition is an amazing track that harnesses the emotional power of music, something we all can identify with," said Jessica Friedberg, senior director of consumer marketing at Rhapsody America. "When people see actual users of Rhapsody in these spots talking about the perfect song for that moment, they're going to think, 'Yeah, I have songs like that too.' Rhapsody gives you access, wherever you are, to that perfect song."
The Temper Trap will return to the US in the Spring of 2010. With soaring melodies, hard-hitting percussion and the breathtaking falsetto of lead singer Dougy Mandagi, The Temper Trap deliver a distinctive and refreshing new sound brimming with power and passion. While fans across the country eagerly anticipate the band's return to American shores, they can get a taste of The Temper Trap's incredible live set, via AOL Interface.
Watch The Temper Trap's performances on AOL Interface here: http://www.spinner.com/interface/the-temper-trap
The band is currently on tour in the UK with Florence and the Machine and will tour with Muse in Australia in January of 2010.
Praise for The Temper Trap:
"The Temper Trap...plunged into anthems of self-discovery with the martial drive of U2, vocals heading for falsetto and instrumental buildups that were clearly aiming for arenas." - The New York Times
"Looking for the next big thing? These guys are it. Trust us on this one."- KEXP
"Love Lost," which manages an odd combination of Simply Red and Coldplay, pitting Dougy Mandagi's emotive vocals against steady, determined guitars -- a stirring hybrid of Britpop and soul."- Rolling Stone
"The band's music is atmospheric, approaching grandeur...This band is on the cusp of fame." - The New York Post
The Temper Trap is Dougy Mandagi (vocals/guitar), Jonathon Aherne (bass), Lorenzo Sillitto (guitar/keys), Toby Dundas (drums)
First Call Analyst:
SOURCE: Columbia Records
CONTACT: Gina Schulman, firstname.lastname@example.org, or Jen Appel,
email@example.com both of Press Here Publicity, +1-212-246-2640; or
Eddie Horn of Glassnote Records, +1-646-214-6000, firstname.lastname@example.org; or
Arbell Camron of Columbia Records, +1-212-833-4206,
Arbell.Camron@sonymusic.com; or Oona Rokyta of Rhapsody, +1-206-892-6445,
email@example.com, Twitter - @orokyta