Company News

Little Mix Make History With The Top UK Girl Group Debut Ever, Surpassing The Spice Girls' Record

Sony Columbia Records - 06/05/2013

NEW YORK, June 5, 2013 /PRNewswire/ -- Columbia Records -- Little Mix soar into the top 5 of the US Billboard 200 album chart with their debut album DNA selling 50,000 copies entering the chart at No. 4. The band makes US chart history as the first ever British girl group to debut in the top 5 with their debut album release, surpassing the Spice Girls' record with their debut album SPICE entering the charts at No. 6 in 1997. Globally, DNA has entered the top 5 in 7 countries and Little Mix has sold over 2 million records worldwide.

The album features the hot summer single "Wings," which reached a cumulative total of 120 million in radio audience.  Views of the music video for "Wings" have surpassed 51 million on VEVO http://smarturl.it/wingsvideo. "Wings" has become a pop culture hit and was featured in the season finale of FOX's hit show GLEE as well as covered by the final 4 contestants on this season's American Idol.

The top 5 debut is truly a testament to the power of the bands' social reach and the rabid fanbase of thousands who showed up to the Mixer Magnet in-store signing across the US. Around the world, Little Mix fans have used online platforms such as Twitter, Tumblr and Facebook to create a global phenomenon and inspire a generation of Mixer-mania.

Little Mix launched the Mixer Magnet Global campaign in February 2013 and saw fans from around the world competing in a series of 20 online social media challenges to earn a special visiting event from the girls. The US won the competition in March after completing all of the challenges with the most points.  Given that the US is such a large country, the girls wanted to make it fair to the fans by launching the Mixer Magnets US Rewards in order to extend the challenges and narrow down which US city would host the special event. Additionally, in anticipation of their first US visit in March, the girls solicited fans online for activities to do as they made their way across the country via the LittleMixMe campaign. Thousands of Little Mix fans were able to join the band in daily activities ranging from hangouts at roller rinks to photo opps at the mixer's favorite local restaurants by following the band on twitter and joining the conversation via #LittleMixMe. 14 of the top active Mixer cities competed in 6 additional challenges during the month of April and the winning city was Miami. Over 3,000 mixers joined Little Mix in Miami on June 1st for the Mixer's Magnet Payoff Event at the Dolphin Mall celebrating the release of DNA in the US, the largest fan event for Little Mix ever.

Little Mix will make their US television debut on ABC's Good Morning America annual Summer Concert Series on New York City's prestigious Central Park Stage this Friday June 7th. The group will perform their hit single "Wings" and join a stellar line up of superstars who are set to take the stage this summer including Mariah Carey, Jennifer Lopez, Alicia Keys, Demi Lovato, John Legend, Pitbull and Selena Gomez. For free tickets and more information visit: http://abcn.ws/12mnwYx. On June 10th, they will perform on ABC's Live with Kelly & Michael and head to Piscataway, NJ later that day for an in-store signing with Seventeen Magazine, where they appear on the 2013 June/July cover (see below for full list of signings).

Little Mix are Jesy Nelson, Perrie Edwards, Leigh-Anne Pinncok and Jade Thirlwall. All four girls auditioned for THE X FACTOR UK in 2011 as solo artists. However, at the suggestion of judge and mentor Tulisa Contostavlos they joined forces to become Little Mix, X FACTOR's first ever victorious group.  Having captured the hearts and minds of the UK with their winning chemistry, musical sensibility and breath-taking vocal prowess, the girls nabbed two consecutive No. 1 single's with their debut UK single "Cannonball" and "Wings," and are now preparing to conquer America with their old school pop and R&B sound. In the past year, Little Mix have amassed a dedicated and loyal fan base with over 132 million cumulative VEVO views, 1.6 million Facebook fans and over 3.2 million twitter followers. 

Check out the first episode of DNA in America here: http://www.youtube.com/watch?v=WbRwaE6sPVg&feature=youtu.be

DNA is available now
iTunes: http://smarturl.it/littlemixdnadeluxe
Amazon: http://amzn.to/ZO2RYY
D2C: http://smarturl.it/DNADigi

"Wings" available digitally now
iTunes: http://smarturl.it/wingslittlemix

MEET LITTLE MIX
June 8th, 2013- San Francisco, CA
June 9th, 2013- Los Angeles, CA
June 10th, 2013- Piscataway, NJ

Full details here: https://www.facebook.com/LittleMixOfficial/events

For more info visit
http://www.little-mix.com/
http://www.facebook.com/LittleMixOfficial
http://twitter.com/LittleMixOffic

About COLUMBIA RECORDS

One of the most respected and successful record labels in the world, Columbia Records is home to established superstars and exciting new talent. Columbia Records is a wholly-owned subsidiary of Sony Music Entertainment. Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Syco Music and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America. 

SYCO ENTERTAINMENT

Syco Entertainment is a joint venture between Simon Cowell and Sony Music and is one of the world¹s leading global music, film and television production companies responsible for some of the world¹s most successful global TV and music franchises.

Syco Entertainment is also the world's most successful producer of international talent with Syco Music being the record label home for such diverse international recording artists as Labrinth, One Direction, Leona Lewis, Susan Boyle, Little Mix, IL Divo, Jonathan and Charlotte, Tate Stevens, Emblem3, Fifth Harmony, James Arthur, Ella Henderson and the Loveable Rogues. Syco's television assets include the global franchises The X Factor and Got Talent. The X Factor was created by Syco Television and is produced by Syco Television and FremantleMedia. Local versions of The X Factor are produced in more than 42 territories and the US version of The X Factor airs in over 191 countries. In 2012 Got Talent became the world's biggest selling TV format and is now commissioned in 56 countries as a local format.  In 2013 Syco continues to capitalize on the ongoing success of its established global hit TV formats and a number of new projects including two feature films - One Direction's 3D movie This Is Us with Sony Pictures and ŒOne Chance¹, a film based on the success story of Britain's Got Talent's first winner, Paul Potts, in association with the Weinstein Company.

SOURCE Columbia Records