Company News

Rita Ora Celebrates The Worldwide Launch Of Her Video "I Will Never Let You Down"

Sony Columbia Records - 03/31/2014

NEW YORK, March 31, 2014 /PRNewswire/ -- Rita Ora is celebrating the worldwide debut of the brand new video for her new smash single "I Will Never Let You Down," exclusively on Vevo, the world's leading all-premium music video and entertainment platform.  Released by Roc Nation / Columbia, Rita's newest offering is produced by chart-topping, Grammy nominated, multi-platinum producer Calvin Harris and is a fitting introduction to her upcoming album, scheduled for a late summer 2014 global release.

The visual celebration of the uplifting and empowering single, directed by renowned photographer and Emmy-Award-nominated director Francesco Carrozzini, sets the stage for a Rita Ora 2014 takeover.

In the past year, Rita has not only been featured in campaigns and formed partnerships with the likes of Rimmel, Material Girl, DKNY and Adidas, she has been putting the finishing touches on her full length offering.  Recorded in the London, Los Angeles, New York and Atlanta, Rita's upcoming set features production from the likes of hit makers such as Calvin Harris, Felix Snow and Switch.  

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SOURCE Columbia Records