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Portland Trail Blazers All-Star Brandon Roy Scores Cover of NBA 10: The Inside for the PSP® (PlayStation®Portable) System

Sony Computer Entertainment - 09/14/2009

Sony Computer Entertainment America Inc. (SCEA) announced today that Portland Trail Blazers All-Star guard Brandon Roy will lace 'em up for the cover of NBA 10: The Inside, due to hit stores on October 6, 2009. NBA 10: The Inside will be the only officially licensed first party basketball game available exclusively for PSP (PlayStation Portable). Entering his fourth professional season, Roy has established himself as one the NBA's most exciting young stars and a premiere pressure player. The 2008-2009 campaign proved to be a career year for the phenom as he averaged 22.6 points, 4.7 rebounds, and 5.1 assists per game while earning All-NBA Second Team honors and a second consecutive All-Star nod in route to a Trail Blazers playoff berth.

Born in Seattle, WA, Roy played his college basketball in the Pacific Northwest attending the University of Washington. After an All-American career and a Pac-10 Conference Player of the Year award in his senior year, Roy was drafted sixth overall in the 2006 NBA Draft. As a rookie, he quickly made an impact being named T-Mobile NBA Rookie of the Year in a near-unanimous vote. Roy's coming out party, however, came on November 6, 2008, against the Houston Rockets, when he hit a game-winning 30-foot jumper at the buzzer in overtime, solidifying the silky smooth shooter as one of the league's clutch performers. As of February 16, 2009, Roy has hit 24 shots where he tied or won the game with 35 seconds or less.

"Brandon Roy has distinguished himself as one of the NBA's brightest stars and we are thrilled to have him represent NBA 10: The Inside," said Scott A. Steinberg, Vice President, Product Marketing, SCEA. "With his explosive game and cool demeanor under pressure, Brandon is the ideal ambassador for this title and its unique blend of arcade and simulation basketball."

At its core a 5-on-5 basketball simulation game, NBA 10: The Inside brings an expanded Conquest Mode with three original features this year. Players can take on the entire country and battle in the classic acquisition style of Conquest while playing Dodgeball, Give & Go, or MiniQuest, which allows players to choose from one of four mini-games. In addition, two new quick action mini-games have been introduced - Open Lanes, a traditional 10 frame bowling game, and Cherry Pickin,' a puzzle based mini-game with an NBA feel - both of which players can enjoy anytime, anywhere.

NBA 10: The Inside also brings back all of the popular carnival-style games from years past. From the skee-ball-like Hot Shot to basketball-themed pinball tables, all are available to provide fast and engaging action that further adds to the stable of traditional and nontraditional basketball gameplay. With expanded play-by-play and audio commentary from Kenny Smith and Ian Eagle, NBA 10: The Inside delivers an unrivaled experience for basketball fans and gamers alike.

The independent Entertainment Software Rating Board (ESRB) rating for NBA 10: The Inside is "E" for Everyone. For more information about ESRB visit www.esrb.org.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation and PS one game console, the PlayStation 2 computer entertainment system, the PSP (PlayStation Portable) system, the ground-breaking PlayStation 3 (PS3™) computer entertainment system, and its online and network services the PlayStation Network and PlayStation Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. Visit us on the Web at http://www.us.playstation.com/.

The NBA and individual NBA member team identifications reproduced on this product are trademarks and copyrighted designs, and/or other forms of intellectual property that are the exclusive property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the written consent of NBA Properties, Inc. All rights reserved. (c) 2009 NBA Properties, Inc. 2009 Sony Computer Entertainment America Inc.

"PlayStation", "PLAYSTATION", "PSP" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

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SOURCE: Sony Computer Entertainment America Inc.

CONTACT: Eric Levine, +1-858-824-4916, eric_levine@playstation.sony.com,
or Alex Armour, +1-858-824-4648, alex_armour@playstation.sony.com, both of
Sony Computer Entertainment America Inc.

Web Site: http://www.us.playstation.com/
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