Company News

Bid To Win a Denzel Washington Autographed Sony VAIO Notebook PC Used in the Upcoming Movie The Taking of Pelham 1 2 3

Sony Corporation of America - 06/12/2009

Sony Corporation of America, in partnership with charity auction site Charityfolks.com, is auctioning off an autographed Sony VAIO Notebook PC that appears in the upcoming Sony Pictures movie The Taking of Pelham 1 2 3. The computer has been signed by Denzel Washington, who stars in the film.

The auction is being held exclusively on CharityFolks.com/pelham123, and will run through June 25, 2009. In addition to the autographed and fully-functional VAIO Notebook PC, the winner will also receive a pair of tickets to any upcoming Sony Pictures Entertainment movie. Fans interested in bidding can also link to the Charityfolks.com auction site through www.sony.com.

Proceeds from the auction will benefit Boys & Girls Clubs of America, which is dedicated to enabling all young people to reach their full potential through programs and services that enhance the development of boys and girls as well as providing safe places for them to learn and grow. Active supporters include corporations and celebrities, such as Sony Electronics and Boys & Girls Clubs of America national chair Denzel Washington.

The Taking of Pelham 123 opens today, Friday, June 12. It stars Denzel Washington as New York City subway dispatcher Walter Garber, whose ordinary day is thrown into chaos by an audacious crime: the hijacking of a subway train. John Travolta stars as Ryder, the criminal mastermind who, as leader of a highly-armed gang of four, threatens to execute the train's passengers unless a large ransom is paid within one hour. As the tension mounts beneath his feet, Garber employs his vast knowledge of the subway system in a battle to outwit Ryder and save the hostages. But there's one riddle Garber can't solve: even if the thieves get the money, how can they possibly escape?

About Charity Folks

Charity Folks is the leading online marketplace for nonprofit fundraising, corporate cause-marketing campaigns and celebrity-driven charity initiatives. Managing hundreds of successful charity auctions since its inception, Charity Folks has raised millions for nonprofit organizations around the world, all while offering consumers highly coveted auction lots donated by today's hottest celebrities, musicians, sports stars, high-profile personalities and top-tier brands.

In addition to nonprofits, Charity Folks partners with corporations to auction exclusive product and otherwise unavailable items and experiences, enabling them to leverage connectivity to high-profile people and events, showcase community support, generate tremendous publicity and create positive "halo" around their brands.

Charity Folks has outpaced its competition by ensuring that clients and bidders receive an unparalleled experience, with seamless execution and meticulous attention to detail. Charity Folks provides an unrivaled, turnkey auction management platform, with services including: creative design and production of auction collateral, auction promotion, auction facilitation, real-time auction metrics and closing reports, automated payment collection and item fulfillment, including an in-house concierge for winning bidders. Charity Folks Web Site: http://www.charityfolks.com/

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures can be found on the World Wide Web at sonypictures.com

About Sony Corporation of America

Sony Corporation of America, based in New York, NY, is a U.S. subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment companies in the world. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Pictures Entertainment Inc., Sony Computer Entertainment America Inc., and Sony Music Entertainment, one of the largest recorded music companies in the world. Sony recorded consolidated annual sales of approximately $78.9 billion for the fiscal year ended March 31, 2009, and it employs 171,300 people worldwide.

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (www.bgca.org) has helped kids "Be Great," providing hope and opportunity for those who need it most. Today, more than 4,300 Clubs serve some 4.5 million young people through Club membership and community outreach. Known as The Positive Place for Kids, Boys & Girls Clubs can be found throughout the country and on U.S. military bases worldwide, providing young people 6-18 years old with guidance-oriented character development programs conducted by trained, professional staff. Clubs positively impact lives and help young people reach their full potential as productive, caring citizens. Key programs emphasize leadership development; education and career exploration; community service; technology training; financial literacy; health and life skills; the arts; sports, fitness and recreation; and family outreach. In a recent Harris Survey of Club alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta.

First Call Analyst:
FCMN Contact:

SOURCE: Sony Corporation of America

CONTACT: Lisa Davis of Sony Corporation of America, +1-212-833-6033,
Lisa_davis@sonyusa.com

Web Site: http://www.sony.com/