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Sony Electronics Launches Latest E-Recycling Initiative GreenFill

Sony Electronics - 04/22/2009

In conjunction with Earth Day, and to further encourage consumers to dispose of old or unwanted electronics in an environmentally safe manner, Sony Electronics is introducing GreenFill(SM) recycling service - the nation's first in-store, drop-box solution sponsored by a consumer electronics manufacturer.

GreenFill service simplifies electronics recycling by providing consumers the ability to recycle small electronics - such as cameras, portable music devices, small laptops, cell phones and portable gaming devices - at participating retail locations for free. Consumers can simply drop their old small electronics, regardless of brand, in the GreenFill e-Recycle Drop Box at participating retailers.

At launch, 81 retail stores have joined Sony in its goal to make it as easy to recycle small consumer electronics as it is to purchase them, and more are expected to join as the program continues. The program is an extension of Sony's Take Back Recycling program and is designed to help build awareness of Sony's nationwide network of more than 270 drop-off locations where larger Sony-branded electronics will be accepted at no charge and other brands will be accepted for a small fee.

"Sony's GreenFill program is providing consumers with a convenient, sustainable solution for recycling small electronic products," said Mike Fasulo, executive vice president of Sony Electronics with management oversight for the company's corporate social responsibility initiatives. "We are continuing our commitment to reach our goal of recycling one pound of old consumer electronics equipment for every pound of new products sold."

The national Take Back Recycling program has brought attention to the growing issue of e-waste and the benefits of recycling old electronics, which include reducing greenhouse gases and limiting the need to process raw materials. Sony Electronics supports and has signed the Basel Action Network's Manufacturers' Commitment to Responsible E-Waste, which signifies the company's agreement to conduct electronics recycling programs transparently and in accord with rigorous environmental and worker safety standards, and adhere to measures to prevent the export of hazardous e-waste to developing countries.

Since Sony's Take Back Recycling program began, more than 14 million pounds of electronic waste have been collected. The company expects that number to grow exponentially as the program continues.

A complete list of permanent drop-off locations and details how to become a participating retailer can be found on www.sony.com/green.

About Sony Electronics

Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, manufacturing, sales, marketing, distribution and customer service.

Sony has played a key role in the development of Blu-ray Disc™, CD, DVD and Super Audio CD technologies, among many others. The company is noted for a wide range of consumer audio-visual products, such as the BRAVIA® LCD high-definition television, Cyber-shot® digital camera, Handycam® camcorder and Walkman® personal stereo. Sony is also an innovator in the IT arena with its VAIO® personal computers; and in high-definition professional broadcast and video equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. The latest news and information is available at the company's web site at www.sony.com/news.

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SOURCE: Sony Electronics

CONTACT: Honey Mae P. Kenworthy of Sony Electronics Inc.,
+1-858-942-2940, HoneyMae.Kenworthy@am.sony.com

Web Site: http://www.sony.com/