Company News

Sony Launches High-Speed HDMI Cables That Swivel

Sony Electronics - 03/02/2009

Sony today introduced its swivel high-speed HDMI cables, allowing for easier installation of audio and video components against walls.

"HDMI cables are a critical link for the ultimate high definition viewing experience," said Andy Bubala, marketing director for audio accessory products at Sony Electronics. "As the leading HD company, we continue to innovate in areas like HDMI cables to provide holistic solutions for customers' AV performance and system setup needs."

A New Spin on Cables

Created for tight spaces and wall mounting applications where a hard bend is required, the swivel HDMI cables feature rotating connectors that swing the cable plug up to 90 degrees to create a right angle between the connector and the cable, reducing the space needed for mounting by about half. The cables lock at both 90-degree and 45-degree angles for flexible application use. All of this is realized without compromising the capability to support full HD 1080p resolution or the high bandwidth of the cables (10.2 Gbps).

Integrated connectors on each end of the cable eliminate the need for costly 90-degree adaptors, which can cause signal degradation or connection issues.

As one of the only manufacturers of high-speed swivel cables, Bubala said Sony recognizes that wall mounted TVs are becoming the norm and entertainment centers are becoming more cramped for space. The new swivel cables feature space-saving angled grips in addition to high-speed bandwidth supporting 120Hz refresh rate, deep color, extended color gamut and lossless audio for a true digital cinema experience. These new HDMI cables also feature seamless gold plated plugs, triple shielding and oxygen-free copper wire, in addition to the swivel connectors.

HDNA through HDMI

Sony has been manufacturing HDMI cables since 2004. The company is also a founding member of the HDMI consortium, which reviews technical specifications for HDMI-enabled products.

Pricing and Availability

Sony's swivel high-speed HDMI cables are available this month in both a vertical and a horizontal series, each offering two lengths. The DLC-HD10H and DLC-HD10V (3ft 3in) cables run for about $50. The DLC-HD20H and DLC-HD20V (6ft 6in) cables are both about $60. They can all be found at Sony Style stores, online at www.sonystyle.com, and at authorized dealers nationwide.

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SOURCE: Sony Electronics Inc.

CONTACT: Rachelle Arcebido of Sony Electronics Inc., +1-858-942-4155,
rachelle.arcebido@am.sony.com; or Amy Hamaoui of Paine PR, +1-949-809-6778,
ahamaoui@painepr.com, for Sony Electronics Inc.

Web Site: http://www.sonystyle.com/