Company News

Sony Unveils Party-Shot: An Automatic Photographer

Sony Electronics - 08/06/2009

Sony today introduced the Party-shot™ personal photographer (model IPT-DS1)--an innovative camera dock that pans 360 degrees and tilts 24 degrees, automatically detects faces, adjusts composition and takes photos for you.

The Party-shot camera accessory uses the camera's BIONZ™ image processor with its Face Detection and Smile Shutter™ features to take photos without the user needing to snap the shutter button. This device makes it easy to capture more natural expressions and fun, candid moments of you, your family and friends without having to hire a photographer.

"With the Party-shot personal photographer, you no longer have to worry about taking photos when you are with your family or friends," said Shigehiko Nakayama, manager of the digital imaging accessories business at Sony Electronics. "Party-shot captures candid moments that tell natural life stories and also offers a new style of photography that enriches time with your family and friends."

Compatible with the DSC-WX1 and DSC-TX1 Cyber-shot digital cameras, the Party-shot camera accessory is mountable on nearly any tripod, so you can set it up in a convenient location in your home, especially when you are entertaining. With two AA batteries, the Party-shot camera accessory captures photos for up to 11 hours and is portable, so you can enjoy taking pictures outdoors. You can also use an AC adaptor (sold separately).

Pricing and Availability

Pre-orders will begin on August 6, 2009, at www.sonystyle.com/retail and at selected retailers nationwide. The Party-shot camera accessory will be available for about $150 in September at Sony Style retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

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SOURCE: Sony Electronics

CONTACT: Linda Barger of Sony Electronics, +1-858-942-2986,
Linda.barger@am.sony.com; or Lorena D'Amato of Paine PR, +1-212-613-4918,
ldamato@painepr.com, for Sony Electronics

Web Site: http://www.sonystyle.com/retail