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Media Alert: Sony Introduces New Wire-Free, Water Resistant Walkman for Fitness Enthusiasts

Sony Electronics - 04/12/2010

  Subject:     Media Alert: Sony Announces New Wearable, Water Resistant W-
               Series Walkman® MP3 Player

  WHO:         Ideal for fitness and exercise enthusiasts, the new Sony
               Walkman W-Series, model NWZ-W252, features a convenient
               lightweight, wearable and water resistant design.
    
  WHAT:        The new Sony Walkman W Series is designed to improve its
               user's audio experience during workouts and other forms of
               exercise. It features a lightweight, water-resistant frame
               that ensures proper functionality during extended periods
               of activity inside or outside - even if used in the rain.

               Additionally, the Walkman W-Series comes with Content
               Transfer software that allows users' to move music files
               and playlists straight from a PC or iTunes™ library (not
               including DRM files). With 2 GB of maximum capacity, the
               new Walkman W-Series can hold approximately 470 songs (4
               minute length at 128 kbps).

               For those on-the-go or users who have simply forgotten to
               charge their MP3 player before a workout, the new Walkman
               NWZ-W252 offers a quick charge function. With only three
               minutes of charge time, the player will receive enough
               power for up to 90 minutes of use.  Full battery life is
               approximately 11 hours.

  WHERE:       The Sony W Series Walkman, model NWZ-W252, will be
               available this month for about $60 at www.sonystyle.com,
               Sony Style retail stores and other authorized retailers
               nationwide.

  WHEN:       April 12, 2010, 5 AM PDT.
  (Photo: http://www.newscom.com/cgi-bin/prnh/20100412/LA84544)

For complete specifications and digital images, members of the news media are invited to visit Sony Electronics' news and information Web site at www.sony.com/news.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20100412/LA84544
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN5
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Sony Electronics

CONTACT: Matt Parnell of Sony Electronics, +1-858-942-7975

Web Site: http://www.sony.com/news