Company News

Sony Creative Software Unveils Vegas Pro Production Assistant Plug-In for Rapid Video Editing

Sony Media Software - 04/20/2009

(NAB Tradeshow Booth #C10515) -- Sony Creative Software, a leading provider of professional video and audio production applications, today announced the Vegas Pro Production Assistant software plug-in. The brand-new tool for Sony Vegas Pro 9 video and audio editing software announced separately today takes advantage of powerful scripting capabilities to automate repetitive production processes to help editors meet their demanding deadlines faster than ever before. The Vegas Pro Production Assistant also works with Vegas Pro 8.

"In today's multi-format, multi-cast world, content producers are facing new challenges when it comes to creating and delivering their programs," said Dave Chaimson, vice president of global marketing for Sony Creative Software. "Mixing 4:3 SD clips with 16:9 HD source material is a common scenario for our broadcast customers, requiring some additional editorial decisions on whether to pan/crop, zoom, letterbox or pillarbox the material. On the output side, delivery targets range from traditional SD and HD broadcasts, to the Web, DVD and Blu-ray discs, to portable devices like cell phones, portable media players and the Sony PSP. The Vegas Pro Production Assistant plug-in streamlines the entire production process, enabling broadcasters to create consistent, high-quality content for multiple delivery platforms regardless of the original aspect ratio and resolution, all with a few simple mouse clicks."

Developed in partnership with VASST, developers of training and software tools for Sony Vegas Pro, the Vegas Pro Production Assistant software plug-in features an easy to use, three-tab interface for Input, Process and Output. Pre-built output presets for broadcast workflows are included to quickly begin finalizing content for television. Additional broadcast features include tools for creating lower thirds, splitting stereo track into two mono tracks, normalizing audio tracks, broadcast color process, audio ducking functions and outputting to multiple formats simultaneously.

Key Vegas Pro Production Assistant Features

In addition to a number of secondary tools, the Vegas Pro Production Assistant software plug-in features five primary productivity tools:

   --  Montage Tool
       Automates the process of creating a montage from your video or still
       images

   --  Motion Tool
       Automates the motion of clips across the screen complete with motion
       backgrounds

   --  Lower Thirds Tool 
       Generates animated lower thirds automatically with complete control
       over placement and timing

   --  Workflow Automation Tools
       Streamlines tasks such as normalization, stereo to mono split,
       crossfade creation, audio ducking and archiving

   --  Batch File Processing Tool
       Treats multiple files simultaneously with processes such as playback
       rate adjustment, image sequence generation, reduce interlace
       flicker, convert to widescreen, broadcast color correction and more


  Product Demos at the 2009 NAB Show

Vegas Pro 9 audio and video editing software and the Vegas Pro Production Assistant software plug-in will be demonstrated at the Sony Creative Software booth C10515, LVCC Hall C 5 at the 2009 NAB Show event in Las Vegas, April 20 - 23. Visit the Sony Creative Software booth for a complete schedule and session overviews.

Price and Availability

The Vegas Pro Production Assistant software plug-in (English only) will be available on May 11, 2009 from the Sony Creative Software website: www.sonycreativesoftware.com and nationwide retailers. Manufacturer's Suggested Retail Price (MSRP) for the Vegas Pro Production Assistant software is U.S. $199.

About Sony Creative Software

Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production. The company also develops applications that enhance the experience for users of Sony hardware devices. Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, as well as students, educators, hobbyists, and enthusiasts. For more information, visit www.sonycreativesoftware.com.

First Call Analyst:
FCMN Contact:

SOURCE: Sony Creative Software Inc.

CONTACT: Jessie Comstock of Bender/Helper Impact, +1-310-473-4147,
Jessie_comstock@bhimpact.com, for Sony Creative Software Inc.

Web Site: http://www.sonycreativesoftware.com/
http://nabshow2009.bdmetrics.com/CPL-5792962/Sony-Creative-Software/Product-Catalog.aspx