Company News

Thread Shop in Conjunction With Sony Music Launch Archive 1887

Sony Music Entertainment - 02/16/2010

Archive 1887 is built on over 100 years of music, specifically dating back to 1887. Using rare photos and other never-before-seen relics from the Sony Music archives, the brand has created a fresh take on the ultimate music t-shirt.

The brainchild of diehard music fans, the mission was to make cool t-shirts with a story, and to present a piece of music history in the form of authentic one-of-a-kind t-shirts. Through exclusive access to historic behind-the-scenes photos by music's infamous photographers like Jim Marshall and Mick Rock, combined with amazing album artwork, posters, ticket stubs and other relics; Archive 1887 created a line of wearable pieces of history which embody the vibe and spirit of the time.

Each t-shirt comes with an interactive hang tag containing a digital playlist from the artists' catalog, a history of the artist's career and information on the unique elements incorporated into the design. In addition, every t-shirt comes with a key that can be worn as a necklace unlocking the "All Access" vault that opens up when you wear an Archive 1887 creation.

The t-shirts are made in the sunny Los Angeles, California, from the softest 100% cotton. The graphics are expertly printed and feature unique placement and innovative printing techniques, not to mention the distinct look and design that our t-shirts have from using the most selective and exclusive artwork from our authentic archives! The T-shirt styles range from a classic crew, to more fashionable fits for Men, Women, and Kids.

Archive 1887 will be sold at Barneys New York and specialty boutiques across North America, as well Europe and Asia. Namaste will be the exclusive showroom for the US and Canada.

Archive 1887 will showcase their line at ENK Las Vegas starting on today, Tuesday February 16th, through Thursday February 18th at Booth 1302.

  For more information on Archive 1887 go to www.archive1887.com.



  Sales Inquiries
  Namaste East NYC 212.242.6530
  Namaste West LA 213.689.4867
  sales@namasteshowroom.com

First Call Analyst:
FCMN Contact:

SOURCE: Sony Music

CONTACT: Marketing: Matt Vlasic, +1-212-833-7455,
Mathew.Vlasic@Archive1887.com; Press Inquiries: Angela Barkan,
+1-212-833-8575, Angela.Barkan@sonymusic.com