Company News

Design, Play and Trade Personalized Cards With the Duelist On Demand Program

Sony Online Entertainment - 08/19/2009

Sony Online Entertainment LLC (SOE) today announced an all-new program for the Free Realms™ Trading Card Game that puts players in the game like never before. Duelist On Demand utilizes the new Topps print-on-demand technology which allows players to create physical and digital trading cards featuring their in-game characters.

"This print-on-demand option gives Free Realms players an entirely new way to immerse themselves into the game, with a unique, physical Topps trading card," said Scott Martins, Director of Development, SOE Denver. "Imagine creating a trading card based on your in-game character and then trading it with your friends for their personalized card. It's as if you are passing out your very own Free Realms business cards."

The Free Realms Trading Card Game Duelist On Demand pack contains 10 physical trading card game cards, each with a unique code that unlocks a digital version of the card for play within the Free Realms online trading card game. Players will have the ability to level up their character, dress them in a variety of outfits, and turn their character into an actual card to shuffle and play in their decks. Each 10-card Duelist On Demand Pack is available for $12 USD (plus applicable taxes) for purchase in the United States only (excluding Maine residents).

About the Free Realms Trading Card Game

The Free Realms Trading Card Game is a full-featured trading card game, playable both digitally within the Free Realms online game and offline via physical card decks sold wherever you buy trading cards.

To play Free Realms, and create your personalized cards visit www.freerealms.com

About Sony Online Entertainment

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest , EverQuest II, Champions of Norrath , Untold Legends™, and PlanetSide , as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX; Seattle, WA; Denver, CO; Tucson, AZ and Taiwan, SOE has an array of cutting-edge games in development.

About The Topps Company, Inc.

Founded in 1938, Topps is a leading creator and marketer of sports and related cards, entertainment products, and distinctive confectionery. Topps entertainment products include Major League Baseball, NFL and other trading cards, sticker album collections, and collectible games. The Company's confectionery brands include "Bazooka" bubble gum, "Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop" lollipops. For additional information, visit www.topps.com.

First Call Analyst:
FCMN Contact:
http://www.topps.com/

SOURCE: Sony Online Entertainment LLC

CONTACT: Katie Hanson of Sony Online Entertainment, +1-858-577-3167,
khanson@soe.sony.com

Web Site: http://www.freerealms.com/