Company News

Sony Unites The Company's Broad And Diverse Entertainment Platform In The Trailer Launch For “The Amazing Spider-Man 2”

Sony Pictures Entertainment - 12/05/2013



CULVER CITY, Calif., December 5, 2013 – Sony Pictures and the large network of companies within the Sony family will unite worldwide today, Thursday, December 5, 2013, in support of the studio’s teaser trailer for its highly anticipated film, The Amazing Spider-Man 2™. The launch event was announced today by Dwight Caines, president of Theatrical Marketing for Sony Pictures, and Nigel Clark, president of Marketing for Sony Pictures Releasing International.  The Amazing Spider-Man 2 will be released in theaters internationally beginning April 16, 2014, and domestically on May 2, 2014.

The trailer will launch worldwide today at 1:30 p.m. GMT (8:30 a.m. EST / 5:30 a.m. PST) and will be available in multiple languages including English, German, Italian, French, Spanish, Portuguese, Japanese, Chinese Simplified (China), Chinese Traditional (Taiwan), Chinese Traditional (Hong Kong), Korean, and Russian.

The trailer will appear on numerous Sony networks, internet sites, and other Sony properties, including the movie’s official site (TheAmazingSpiderMan.com) and social pages (at Facebook.com/theamazingspiderman, on Twitter @SpiderManMovie, theamazingspidermanblog.com, and thedailybugle.tumblr.com); Sony.com; Sony Pictures’ official site and social pages; the Sony Pictures YouTube channel; Sony Pictures Imageworks’ official site and social page; Crackle (official site, social pages, mobile app, and Kalixta in Latin America); PlayStation (official site, blog, and social pages); PlayStation Storefront; Sony Entertainment Network (official sites and social pages); Sony Electronics social pages; Sony Mobile social pages; the Sony Mobile Select program; Sony’s Times Square billboard; and Sony Pictures Television International’s many networks and outlets, including AXN, Animax, Sony Entertainment Television, Sony Movie Channel, Spin, and Game Show Network.
 
Commenting on the announcement, Caines said, “We are always looking to reach moviegoers wherever they are, and when we have the opportunity to leverage Sony’s worldwide reach in this way, it’s an opportunity that we just have to grab. The filmmakers are delivering the epic Spider-Man movie that audiences truly want to experience, and we are thrilled to give the world its first real taste of the movie they’ll be seeing next summer.”

Clark added, “Spider-Man is beloved by audiences all over the world, so we wanted to launch the trailer in a truly global way.  We have had great success launching trailers across Sony’s diverse entertainment platform – and when you have a character like Spider-Man, it demands a broad, fun way to reach moviegoers internationally as well as domestically. Everyone at Sony is just as excited as we are to see the next chapter in the story of Peter Parker begin to unfold in this way.”