Company News

'The Spectacular Spider-Man' Happy Meal® Swings Into a McDonald's® Near You

Sony Pictures Television - 02/26/2009

Sony Pictures Television and Marvel Entertainment join forces with McDonald's with a specially branded Happy Meal program based on the animated series "The Spectacular Spider-Man," which will be available for an exciting four-week period (February 27-March 26) at participating restaurants in the United States while supplies last.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080424/LATH509LOGO)

"The Spectacular Spider-Man" US Happy Meal will feature a collection of eight action figures, including Spider-Man Suction Cup, Doctor Octopus, Spider-Man Swinging, Venom, Spider-Man Launcher, Green Goblin, Spider-Man Crawling, and Sandman.

"The Spectacular Spider-Man" Happy Meal will be available in over 15,000 participating McDonald's restaurants in North America.

In addition to television commercials, further marketing support includes in-store signage and displays. For even more fun, kids can check out McWorld®, McDonald's virtual world at Happymeal.com, to meet up with Spectacular Spider-Man, play an interactive game and customize their avatar with Spectacular Spider-Man gear.

The promotion will continue to roll out in over 10,000 McDonald's restaurants around the world throughout March, April and May in Latin America, Europe, Asia Pacific, the Middle East, Australia and New Zealand.

"The Spectacular Spider-Man" animated series, produced by Culver Entertainment, a Sony Pictures Television Company in association with Marvel Entertainment, launches on Monday, March 23 at 7:30 PM ET/PT on Disney XD. Based on Marvel Entertainment's popular Super Hero, "The Spectacular Spider-Man," the series hearkens back to the web-slinger's junior year in high school, when a not-so-typical 16-year-old named Peter Parker struggles to conceal his secret identity, endure the pressures of teenage life and combat never before seen Super Villains.

About Culver Entertainment

Culver Entertainment is a Sony Pictures Television company. Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.

About Marvel Entertainment, Inc.

Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.

Spider-Man and all related characters: TM & © 2009 Marvel Characters, Inc.

The Spectacular Spider-Man, the animated series: © 2009 Adelaide Productions, Inc.

  All rights reserved.
  All other trademarks are the property of their respective owners.

  Super Hero and Super Villain(s) are co-owned registered trademarks.

  About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local franchisees. For more information on McDonald's visit www.mcdonalds.com or log on at any of the 10,000 Wi-Fi enabled McDonald's U.S. restaurants.

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Photo: http://www.newscom.com/cgi-bin/prnh/20080424/LATH509LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Sony Pictures Television

CONTACT: Caroline Mendoza of Sony Pictures Television, +1-212-833-6173,
Caroline_Mendoza@spe.sony.com; or Nicole Neal of McDonald's USA,
+1-630-623-2901, nicole.neal@us.mcd.com

Web Site: http://www.sonypicturestelevision.com/