SONY BRINGS ITS DREAM WORLD TO PARIS ON SEPTEMBER 6TH AND 7TH
Sony Dream World showcases the total Sony experience for the first time in Europe
London, England - June 4, 2003 -- Sony is spending a weekend in Paris this autumn to stage its pioneering global entertainment event, Sony Dream World. This is the first time after Japan the public can see the Sony electronics and entertainment companies under one roof and it is the ultimate showcase for the highlights Sony has to offer in the broadband, connected era. Sony, along with Sony Music Entertainment, Sony Pictures Entertainment, Sony Computer Entertainment and Sony Ericsson Mobile Communications will come together for Dream World at Le Palais des Congrès, Paris, on Saturday and Sunday the 6th and 7th of September 2003.
Nobuyuki Idei, Chairman and Group Chief Executive Officer, Sony Corporation, says of Dream World: "The Dream World concept is global and unique. We are the only global company that bridges the worlds of electronic products and entertainment on such a scale, and we are inviting everyone to experience for themselves how innovative, integrated and enjoyable Sony is."
"The Dream World is an excellent opportunity for people to see the Sony offerings in action," says Göran Lindahl, Director of Sony Corporation and Chairman of Sony Group in Europe. "It is a demonstration of Sony’s creativity and ingenuity forming the connected worlds of AV (audio, video) and IT (information technology) for more entertainment experiences, as well as the ideas and technologies we are developing for tomorrow; and all in Paris, one of the world’s favourite locations for fashion, design and contemporary lifestyle."
Sony Dream World will focus an impressive array of Sony products, entertainments and technologies into 7,000m². There will be plenty for everyone to see, touch and feel as exhibits, live performances, film screenings and more are staged across four main zones of Home, Mobile, Entertainment World and Tomorrow’s World.
"Sony Dream World is designed to reflect the lifestyle of our customers, so we are presenting what we have to offer in key aspects of our daily life. This is a really effective way for us to show how well our technologies can be connected and integrated to give you the ultimate emotional experience. We hope that Sony Dream World will touch the imagination of all of our visitors and set everyone’s creative forces into motion," adds Lindahl.
Sony Dream World
Sony Dream World is a pioneering, global event that takes place in a different worldwide location each time. The first Dream World was in Yokohama, Japan, in September 2002 and attracted approximately 50,000 visitors during the two-day event.
Sony Dream World 2003
Date: Saturday, 6th & Sunday, 7th September
Location: Palais des Congrès, Paris
About Sony:
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century. In Europe, Sony recorded consolidated annual sales of EUR 13.88 billion (yen 1,666 billion) for the fiscal year ended March 31, 2003, based on an average market exchange rate for the same period of yen 120 to the EUR.
