GLOBAL MARKETING PARTNERS
Sony is one of only six official FIFA (Fédération Internationale de Football Association) Partners, the organization’s highest sponsorship status. This association gives Sony a broad array of exclusive marketing, advertising and promotional rights at all FIFA competitions, including the world’s most widely viewed sporting event, the FIFA World Cup™. The partnership also allows all of our businesses—electronics, games, movies and music—to globally associate with the emotion and excitement of football and FIFA events and show billions of people around the world how Sony enhances the way they live, work and play. In conjunction with our FIFA partnership, Sony also collaborates with external organizations to develop programs that address some of the needs of today’s society and contribute to sustainable development for the next generation.
Pottermore is a unique and free-to-use Web site, partnered by Sony, that builds an exciting online experience around the Harry Potter books, the most successful book series in history. It is designed as a place for fans of any age to share, participate in and rediscover the stories and is the only place to read exclusive new Harry Potter content by author J.K. Rowling. Pottermore is also the exclusive retailer of the Harry Potter eBooks and digital audio books (shop.pottermore.com). As Pottermore’s partner, Sony is involved in the development of the site’s experience and offers related products and services to Pottermore fans around the world.
Other Marketing Inquiries
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