Senior Vice President, Corporate Marketing
Sony Corporation of America
As Senior Vice President, Corporate Marketing, Steven Fuld is responsible for all Sony Corporation of America marketing activities. Collaborating with Tokyo HQ and U.S. Business Units’ marketing teams, his key areas of focus include Brand Management, AOR Management, Marketing Technology Innovation, Consumer Insights, Customer Journey Design & Execution and Branded Integration.
Mr. Fuld also leads the Sony Rewards and Sony and PlayStation credit card programs. Sony Rewards collaborates with, and provides capabilities and loyalty marketing expertise to, other parts of Sony to help increase customer engagement, loyalty and brand preference, and also drive incremental sales.
The SCA Marketing Team is responsible for management and programming of Sony.com, and various social channels in the U.S., driving innovation and marketing best practices in deploying 1:1 marketing strategies.
Previously, Fuld spearheaded the successful introduction of a significantly improved credit card program utilizing Capital One and Visa and a merchant-funded rewards program.
Prior to joining Sony, Fuld served as Managing Director and Executive Vice President at The Kessler Group, a privately owned financial services firm based in Boston specializing in partnership development, credit card marketing and portfolio acquisitions.
Before that, Fuld spent seven years at companies now part of Citigroup, in marketing, finance and business development roles. He graduated from Emory University with a B.A. in Political Science.