SVP and Managing Director, Sony Card Marketing & Services Company
Steven Fuld has been SVP and Managing Director, Sony Card Marketing & Services Company at Sony Corporation of America since June 2009. Mr. Fuld oversees all aspects of the Sony Rewards as well as the Sony and PlayStation credit card programs. In October 2013, Mr. Fuld assumed oversight of the SCA Marketing team, which markets the Sony brand consistent with the ongoing initiatives of One Sony.
Sony Rewards collaborates with and provides capabilities and expertise to other parts of Sony to assist them in increasing customer loyalty and brand preference, and driving incremental sales. During Mr. Fuld’s tenure, Sony has introduced a significantly improved credit card program utilizing Capital One and Visa, closer collaboration with Sony’s US business units and enhanced marketing capabilities, and a merchant-funded rewards program.
Prior to joining Sony, Mr. Fuld served as Managing Director and Executive Vice President at The Kessler Group, a privately owned financial services firm based in Boston specializing in partnership development, credit card marketing and portfolio acquisitions, for 10 years. During that time, he was instrumental in launching and managing three separate and diverse businesses for the company, including its credit card portfolio acquisition unit, its insurance practice and, most recently, its capital business.
Before that, Mr. Fuld spent seven years at companies now part of Citigroup, in marketing, finance and business development roles. He graduated from Emory University with a B.A. in Political Science in 1988.