make.believe is more than just a marketing slogan
At Sony, we believe that curiosity is the key to creativity. make.believe (pronounced “make-dot-believe”) helps us express it. It’s the first unified brand message used across all our global businesses, from electronics to entertainment to digital services. The philosophy behind it is simple: Believe that anything you can imagine, you can make real.
The make.believe spirit is inherent in everything we do, from creating music that moves you and movies that touch you, to games that thrill you and technology that amazes you. It’s how we bring imagination to life to inspire and empower you.
How will Sony inspire you creatively?
We believe curiosity is the key to creativity.
We use our imagination to help you bring ideas to life.
Watch these true short stories as great ideas become reality, inspired in some way by
Sony and make.believe: http://www.youtube.com/sonymakedotbelieve