make.believe is more than just a marketing slogan

At Sony, we believe that curiosity is the key to creativity.  make.believe (pronounced “make-dot-believe”) helps us express it.  It’s the first unified brand message used across all our global businesses, from electronics to entertainment to digital services.  The philosophy behind it is simple: Believe that anything you can imagine, you can make real.

The make.believe spirit is inherent in everything we do, from creating music that moves you and movies that touch you, to games that thrill you and technology that amazes you.  It’s how we bring imagination to life to inspire and empower you.

How will Sony inspire you creatively?

We believe curiosity is the key to creativity.

We use our imagination to help you bring ideas to life.

  • The Future of Augmented Reality

  • Augmented Reality: How it Works

  • Chain Reaction: A Story in Four Images

  • Art & Science of the Remix with Passion Pit and Dillon Fancis

  • Imagination Made Real with Pottermore from J.K.Rowling

  • Hotel Translyvania: Pushing the Boundaries of Animation

  • Resident Evil Retribution Face of the Fan Winner

For more make.believe videos, visit http://www.youtube.com/sonymakedotbelieve.

 

©2013 Sony Corporation.  All rights reserved.  Sony, “make.believe”, and VAIO are trademarks of Sony Corporation.

PlayStation All-Stars Battle Royale is a trademark of Sony Computer Entertainment America LLC.  “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Third party characters and trademarks are licensed courtesy of their respective owners and protected by copyright and trademark laws. Spider-Man, the Character™ & © 2013  Marvel Characters, Inc. The Amazing Spider-Man, the Movie © 2012 CPII. All Rights Reserved.Cloudy with a Chance of Meatballs 2™ & © 2013 SPAI. All Rights Reserved.