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Slice of living

Making home entertainment more comfortable

You’ll be moved by what’s playing on your Sony TV, but the room will stay as relaxing as ever. The secret: new product design that takes cues from interior design.

Design palette

Design that feels at home in any home 

Imagine a design palette that consists of the shapes, patterns, and other elements found in a ‘slice’ of a living room scene. Most slices would include flat, slate-like objects—such as pictures against walls, books on a shelf, or dishes on a table—so we used these as our basic building blocks during product design.

By utilizing this palette and slate-like shapes to inform the look and feel of our new TVs, we were able to ensure that their slim design maintains the harmony of your living room while still making a statement.

Building on living room comfort

As slimmer bodies and thinner bezels make TVs less noticeable as distinct objects in a room, the room as a whole has greater impact on the viewing experience. Although we sought the same immersive experience that people expect from BRAVIA®, we realized we should also think outside the box and build on the comfort of living rooms. This broader perspective—not just viewing itself but the bigger picture of viewing in a living room—inspired Slice of Living design.

Tako, Chief Art Director

A new standard, quietly composed

Structurally simple, 2016 BRAVIA® TVs resonate with living room design because they’re composed of slate shapes, both in stands that seem sliced from walls or the floor and screens that recall pictures or windows. Not just slim, they’re also free of distracting elements. Across the new lineup cables can be routed through the stand, concealing it from view on all sides. Here, we’ve set a new standard in elegant TV design that keep your living room comfortable.


Solid, rich, and powerful: a slate design that encapsulates the experience

The Z9D Series balances the spatial harmony of our Slice of Living concept with a refined look—a fitting embodiment of the high-end models that deliver the ultimate viewing experience. From the front, the design exudes sophistication in the form of a simple black slate, letting viewers immerse themselves in the stunning power of 4K HDR (High Dynamic Range). 

Accentuating the side view, where the front and back slates lock together, are lines of premium gold coloring that fill out the look with a strong, metallic tone and add another visual dimension to the experience.

Echoing the geometric notes of interior design and architecture, the back panel features a seamless grid pattern that downplays the lines of the various parts and creates a visual complement to its surroundings. The design also keeps all the cables completely concealed, ensuring that the device strikes an elegant look from any angle.

X940/930D Series

Balanced, beautiful slates

Behind the X940/930D Series’ outstanding 4K HDR picture quality lie two slate-like layers designed to bring the very best out of every image: a beautiful surface screen and our new Slim Backlight Drive™, seemingly divided by a line with a brassy sheen that runs down the sides of the TV. The sleek bezel creates a visual link between all sides, emphasizing the ultra-slim nature of the TV.

Our commitment to beautiful design flows through every aspect of this TV, including the stands. The X940/930D Series boasts an elegant front plate that lifts and angles the TV to create a sense of lightness while also ensuring stability. Finished in aluminum, the warm silver tone of the stand perfectly complements both the TV and your living space.

You can also mount it on a wall, where the TV’s specially engineered rear vent and bracket enable it to look as well integrated as a window within your living room.


The same simple combination of panels in the X940/930D Series is found in the aluminum-framed X850D Series, but the line on the top that runs down the side is silver, and the sleek front panel of the stand tapers inward.

Design and engineering in sync

How would people like Slice of Living design? We asked people in several countries. Feedback on prototypes—especially for stands, which we had created in many shapes, at various angles, and in several colors and materials—brought preferences into clearer focus. Once we were convinced that this was the right direction to take in design, we worked out the details with our engineers. Even for sets as structurally challenging as these, our close collaboration made it possible without compromise.

Yokota, Art Director

Our new BRAVIA® models are more than just exceptional engineering and beautiful product design. They form part of our wider mission to change the way you think about home entertainment. By understanding how products relate to—and interact with—their surroundings, we deliver rich emotional experiences that change how you watch, listen and play. Discover the difference Sony products can make in your home today.