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Unveiled at IFA 2016

At Europe’s largest technology fair, we showcase our latest products that are set to redefine the way you watch, listen, capture and play.


See, share and connect

Let us know your thoughts and see what others are saying using #SonyIFA.

Capture without blur

The smartphone camera with advanced movement and color capture. So, with the new Xperia™ XZ, life looks as beautiful as it is.

Z9D 4K HDR TV: The new standard of brilliance

Discover beautifully detailed pictures through the magic of 4K HDR. New Z9D televisions redefine reality with the new 4K HDR Processor X1™ Extreme and the innovative Backlight Master Drive™.

MDR-1000X: Noise canceling beyond compare

With industry leading noise cancelation, you can tune-in and tune-out your environment at a touch. The new MDR-1000X wireless headphones with SENSE ENGINE rewrite the rules on noise canceling - tailored to you and the world around you.

MDR-1000X: Noise canceling headphones ON
MDR-1000X: Noise canceling headphones OFF
Turn Noise Canceling ON
Turn Noise Canceling OFF

Signature Series 

One Signature Sound

Elevating the high-resolution sound experience from one you can hear, to one you can feel.

NW-WM1Z Walkman

NW-WM1Z Walkman

Hear the detail with our flagship Walkman, pairing sophisticated sound technology with high-grade materials.

MDR-Z1R Headphones

MDR-Z1R Headphones

Crafted in Japan for a wide frequency and dynamic range, these headphones offer uncompromising personal listening.

TA-ZH1ES Amplifier

TA-ZH1ES Amplifier

Go one step further with this premium amp, combining the best of digital and analog sound technology.


Party on demand with the GTK-XB5

Bring the night alive with club-like beats and strobe lighting effects. This powerful, all in one-box system includes EXTRA BASS for a floor-thumping party experience.

FDR-X3000R: Less shake, even in 4K.

Turn your quest for action into ultra-realistic movies. The FDR-X3000R Action Cam combines 4K shooting and now includes Balanced Optical SteadyShot™ (B.O.SS) for stunningly clear stable POV movies like never before.

Fresh ideas, new concepts

We’re shaping the future - making it smarter, more personal and connecting everything together. It's all designed to help you enjoy and share the things you love, live more creatively and work smarter.

Discover innovation

See how we're constantly challenging the status quo with our passion for technology, content and services, and learn more about our latest and upcoming groundbreaking releases.

Live the game with PlayStation®VR

Immerse yourself in new virtual reality game worlds with PlayStation®VR. With 360° vision, true 3D audio and pinpoint tracking, your natural instincts are unleashed for every breathtaking, action-packed moment.