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A man in a black coat stands against a brown gradient background, wearing white 1000X The Collexion headphones.

A man in a black coat stands against a brown gradient background, wearing white 1000X The Collexion headphones.

1000X THE COLLEXION

Master the art of listening

Explore 1000X THE COLLEXION

THE LATEST

2026 BRAVIA Product Announcement

PDT May 27 – 09:00 ・BST May 27 – 17:00 ・ JST May 28 – 1:00

Usage image of a photographer holding the α7R VI in an outdoor environment.

α7R VI

Resolution, accelerated

Image of SEL100400MC

SEL100400MC

Superb optics and AF in a superlative super-tele zoom

Angled view of BRAVIA Theatre System 6 setup

BRAVIA Theatre System 6

5.1ch cinematic power—feel it move with Dolby Atmos®

Living room scene with coffee table centre and TV on a plinth with ornaments to side and screenshot of red and blue water droplets

BRAVIA 9

Our brightest 4K ever

Woman wearing a pair of WH-1000XM6 headphones in Sand Pink

WH-1000XM6

Meet Sand Pink

Living room setup with BRAVIA 8 II displaying night skyline.

BRAVIA 8 II

The centrepiece. Ultimate visuals and slimness.

WHAT'S HOT

Box The Gifts

For the Festive Season

WH1000Xm6

1000X series | WH-1000XM6 Wireless Noise Cancelling Headphones

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Bravia 8

BRAVIA 8 II | XR Processor | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

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A9M2

ZV-E10 II vlog camera

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wf-lc900

LinkBuds series | LinkBuds Clip Wireless Headphones

Starting at