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We are engineers, but we are also artists.
An artist can challenge an engineer with the impossible. An engineer can make the impossible possible.
We bring the two together in everything we do. From the products that we make to the content that we create.
We measure our success with the flutter of a heart or a bead of cold sweat.
After all, it's not about what we make; it's about what we make you feel.
Separating camera and phone, we brought artistry and engineering together.
We introduced the creator of the world’s largest model railroad to a photographer specializing in miniatures. Together, they used Sony’s QX100 Lens-Style Camera to share Northlandz with the world.
When artists and engineers work together, the results are music to your ears.
When you create a soundbar with people whose job
it is to create amazing sounds, you create a
really amazing soundbar. Introducing the
Sony ST7 Soundbar, designed by award-winning
When artists and engineers come together, gamers’ dreams come true.
The new Xperia® Z3v is one of the first smartphones with PlayStation®4 Remote Play. Yes, you heard us correctly: You can play your PS4™ games on your smartphone! Think about it. The new LittleBigPlanet™3 wherever you are in your house over Wi-Fi. Imagine that.
PlayStation®4, DUALSHOCK®4, Sony Entertainment Network and high speed internet connection required. Some games may not support this feature.
Together, artists and engineers taught the Walkman to swim.
Today, some people wouldn’t even consider going for a run without music. It’s funny how crazy ideas stop being crazy once somebody is smart enough to build them. Recently we asked, “Why can’t people listen to music underwater?” Then we answered our own question. They can.
If an engineer can be an artist, technology can be a musical instrument.
Yoshiyuki Kaku, lead designer of the AR1 Loudspeaker, fell in love with classical music as a child. Later, he went on to study physics. This combination made him the perfect man to revolutionize speakers—and Sony gave him seven years to do so. Unsurprisingly, he approached a grand piano company to help him do it.
Artists and engineers take a movie from script to 4K Ultra HD screen.
A decade ago, Sony and all of the other movie studios got together for a big meeting. Their goal was simple—to set a new standard in digital cinema, giving it the richness and emotive power of film. This discussion spurred the creation of the first 4K digital motion-picture camera, then the first 4K digital projector and, finally, the first 4K TV. We've been there at every stage, from the studio lot to your sofa.
Engineers make what you watch beautiful. Artists make what you watch it on equally so.
You don’t wear a TV. You do wear the Personal 3D Viewer. So, we had to rethink our process. We started by designing from the inside out but ended up with a chunky, unwieldy viewer. So we reversed track and designed the outside first. Only then did we arrange the internal workings and make something desirable to both watch and wear.
Vision becomes reality when engineers listen to artists.
A photo taken with a medium-format camera was shown to a product designer, who was asked, “Can this be taken using a Sony camera?” The photo had the depth and subtlety of film. At the time, a digital camera couldn’t replicate it. So the designer dedicated himself to creating a camera that could—the RX1R Premium Compact Camera.
When engineers share control with artists, they create a better controller.
We believe that video games are an art form and those who create them, artists. For this reason, Sony gave game designers early prototypes of controllers so they could give our engineers input. The result is DUALSHOCK 4, a controller built with the game first in mind.
Golden Guinea Pig
When the world called us a guinea pig, we said, “Thank you.”
A journalist once called us a guinea pig because the results
of our experiments were copied by others. It was meant as an
insult, but we took it as a compliment. Combining artistry
and engineering IS an experiment — but it’s an experiment
that has allowed us to constantly find innovative new
ways to help people be moved.