Sony Computer Entertainment America Inc. Signs On As a Major Sponsor of 2001 Voodoo Music® Experience

Sony Computer Entertainment America Inc. - 07/18/2000

Sony Computer Entertainment America Inc. (SCEA) announced today it will once again sponsor the third annual Voodoo Music® Experience. The event, taking place on October 27, 2001 in New Orleans, is an all-day music festival featuring a diverse roster of artists, including Tool, Snoop Dogg, Bush, The Black Crowes, Missy Elliot, Better Than Ezra and DJ Craze.

(Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a )

As a major sponsor, Sony Computer Entertainment America Inc. is creating a Voodoo-themed PlayStation Gaming Village with PlayStation®2 and PS one™ kiosks, featuring the latest and most popular games, for all-day game play. The PlayStation 2 truck will also be on hand providing a billboard and further gaming activity.

"The Voodoo Music Experience serves as a great opportunity for PlayStation fans to experience the newest games from Sony Computer Entertainment America Inc., while enjoying the stellar lineup of artists performing at the festival," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America Inc. "PlayStation fans are a perfect match for the Voodoo Music Experience and the event is a natural fit for our promotional marketing efforts."

"We are pleased to partner with Sony Computer Entertainment America Inc., offering festival participants an exciting day of fun-filled entertainment at the Voodoo Music Experience," said Susan Laufer, event coordinator, Rehage Entertainment, Inc. "For three years running, Voodoo has been the definitive music extravaganza for celebrating Halloween in all its ghoulish fun. We provide the best in live entertainment and, with PlayStation, the best in interactive entertainment, too."

Located in Marconi Meadows, the PlayStation Gaming Village will give fans a sneak peak at upcoming games for this holiday season, including:

  -- Drakan:  The Ancients' Gates™ (PlayStation 2 computer entertainment     system)     Players enter the decaying world of Drakan, where immortal     Spirit Dragons are being held captive, and embark on an enchanted     journey through fifteen vast, foreign environments with Rynn, a brave     female warrior, and Arohk, a fearless dragon to save the spiritual     leaders -- and the rest of mankind.  -- Frequency™ (PlayStation 2 computer entertainment system)     Allows fans to become a home DJ and mix music from top artists such as     Crystal Method, BT, Dub Pistols, DJ Qbert, No Doubt and Orbital, as     well as freestyle and remix mode -- all combined with stunning graphics     and video.  -- Twisted Metal:  Small Brawl™ (PS one console)     Calypso, the rough and tough neighborhood bully persuades the local     kids into entering a "little" contest of remote control car combat.     Charged with 16 unique RC cars, 11 interactive hangouts and fireworks     inspired weaponry, these mischievous contestants are eager to brawl.     So grab the remote control and get ready to rule the neighborhood!  -- Syphon Filter™ 3 (PS one console)     Long-time fans enter a world of deceit and secrets as Gabe Logan and     Lian Xing are back to finish off the Agency in the third and final     version of this extremely popular action adventure franchise. Playing     as Gabe Logan, Lian Xing, or other skilled agents, gamers battle with a     deadly arsenal of weapons including X-Ray guns, proximity mines,     explosive round shotguns and a variety of other lethal weapons.

Current hit titles Twisted Metal: Black™, Formula One 2001™ and Gran Turismo™ 3 A-spec will also be available for play. In addition to the gaming kiosks, the PlayStation Gaming Village features a traditional Voodoo decor and a live DJ, transporting visitors to a spiritual realm.

About Sony Computer Entertainment Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PS one game console and PlayStation 2 computer entertainment system and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

About Voodoo Music Experience

The Voodoo Music® Experience is a diverse festival featuring 12 hours of music on four stages in the midst of the tall oaks and swamps of New Orleans' City Park. In addition to the music, Sony Computer Entertainment America Inc. will create a Voodoo-themed PlayStation Gaming Village for fans to explore. The day-long event can also be viewed via webcast, powered by Windows Media.com. The webcast will run on Halloween via RollingStone.com and the festival's official Web site, http://www.voodoomusicfest.com/. Tickets for the event can be purchased at Ticketmaster.com. Voodoo Music® Experience is produced by Rehage Entertainment, Inc., a New York/New Orleans-based management, marketing and production company specializing in the creation and development of entertainment properties.

  For more details on the event, please visit http://www.voodoomusicfest.com/.  Visit us on the Web at http://www.scea.com/                  MAKE YOUR OPINION COUNT -  Click Here             http://tbutton.prnewswire.com/prn/11690X27262778
NewsCom: http://www.newscom.com/cgi-bin/prnh/20000510/SFW104-a AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840

SOURCE: Sony Computer Entertainment America Inc.

Contact: Darren Horwitz of Sony Computer Entertainment America, Inc., +1-650-655-5324, or darren_horwitz@playstation.sony.com; or Tracy Kessler, tracy-kessler@rehage.com, or Susan Laufer, susan-laufer@rehage.com, both of Rehage Entertaimment, Inc., +1-212-379-3190

Web site: http://www.playstation.com/

More Latest News