Sony Electronics and Crutchfield Offering Consumers Expanded Choice, Support and Service – Pilot program to provide Best Customer Experiences with Launch of

Sony Electronics - 05/15/2019

Today, I’m pleased to announce that Sony Electronics is collaborating with national specialty retailer Crutchfield to support U.S.-based sales of Sony car stereo and headphone audio products. This innovative approach to the specialty retailer segment is exciting and important for many reasons, but mainly customers gain more options for choice, support and expert guidance in their purchase journey.

Bill Crutchfield and his team have cultivated a connected 360-degree digital retail experience – it’s a premium online experience for Sony Electronics’ premium products. 

How this pilot works is that Sony Electronics customers, at the purchasing phase, will be directed from Sony’s webpage to a Sony-Crutchfield webpage. Crutchfield will then provide their legendary front-end and back-end customer support service, which of course includes Sony-certified sales advisors.

Crutchfield is leading the trend in their category to “exceed customers’ expectations by providing a truly exceptional level of integrity, courtesy, service and helpful information.” For the past 45 years, millions of shoppers have regarded Crutchfield as the premier specialty online and catalog retailer of consumer electronics products. The company has earned numerous industry accolades for its exceptional customer service and support, which dovetails with Sony’s philosophy and focus on ethical business practices.

Specialty retailers such as Crutchfield enable us to engage with our customers in a more proximate way and—through their high-touch online engagement—will help us keep our finger on the pulse of our customers’ needs and interests. This ultimately helps us provide customers with better products and maintain Sony’s interest in serving its customers.

At Sony, we continuously strive to get closer to our customers. We have earned our reputation as a premium consumer electronics brand by providing differentiated products that stand out from competitors in performance, design and features.

We are excited to expand our relationship with Crutchfield and look forward to working with other innovative channel partners to enhance connected shopping experiences of the future. I know our customers will be delighted with the results.

Mike Fasulo

President & COO

Sony Electronics Inc.

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