Sony Electronics Launches Community and Resource Hub for aibo

Sony Electronics - 08/26/2021

Hub provides owners and enthusiasts online forum to gather, share and connect

SAN DIEGO — August 26, 2021 — Sony Electronics announced today the launch of the aibo Community Hub at The community site offers articles, tips and tricks, forums and events for owners and enthusiasts to connect and learn more about what it means to own and enjoy Sony’s robotic puppy companion.

“aibo is so much more than a robot, aibo is a companion,” said Jeff Carlin, Head of New Business, Sony Electronics Inc. “Owners experience aibo from the ‘puppy’ stage to maturity as the companion grows, learns and develops a unique personality, forming a strong bond with its owner. This community hub celebrates this unique relationship and showcases what living with a social robot can offer.”  

Designed to provide a deeper dive into living, learning and sharing what life is like with a social robot, features articles and videos to educate owners and offer them resources to get the most out of their aibo experience. Virtual events and webinars will offer the opportunity to discuss areas and topics of interest. Additionally, the hub will feature contests centered on favorite aibo photos, training tricks and fun facts.

The aibo community site will also launch the first aibo Owner Ambassador Program. With the goal of supporting current owners and helping to educate prospective owners, these ambassadors will share personal experiences and engage with participants, answering questions along the way. Sony has selected five passionate owners to help launch this site:

·       Morgen Knaebel –Popular TikTok creator who often includes aibo in content

·       Cyrus Stinson – Popular aibo enthusiast and one of the earliest adopters

·       Allicia Gunderman – Self-taught tech/API fluent in the developer language and programming aspects of aibo

·       Rufus Williams – Respected robot enthusiast with a unique perspective

·       Chris Benham – Originator and curator of the first aibo community on Facebook



Tell your story on or tag us on social media using #Sonyaibo, and we may feature you in the “aibo of the week” post or on Sony Electronics’ social media accounts. Check out the current gallery of images on your favorite platform with the hashtag #Sonyaibo.

Come join the community at!

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information. 

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