With BRAVIA, you can enjoy not only the best cinematic experiences in your living room, but also innovations that reduce environmental impact by helping to reduce energy consumption and the use of virgin materials. It's easy to choose your own settings with BRAVIA to further help with reducing environmental impact.
• Careful adjustment of composition has allowed us to adopt SORPLAS and other recycled materials not only for the high-gloss black exterior and the large rear cover, but also for internal parts. Additionally, optical design innovations in the BRAVIA 9 have allowed the use of recycled materials in optical parts, previously considered difficult.
• Materials have a significant impact on the sound quality of speaker boxes. We have been conducting research for several years on achieving high sound quality with recycled plastic materials, allowing us to incorporate these materials into our current speaker boxes.
• We are also expanding our use of recycled materials beyond plastic. The BRAVIA 5 also includes some recycled aluminium0 and steel1 parts. By promoting the use of recycled materials even for the smallest parts, we strive to reduce CO2 emissions when compared to using materials made from virgin resources.
[1] Reflective sheet (recycled material used) [2] LED backlight [3] LCD panel [4] Rear cover (SORPLAS used) [5] Internal parts of speaker boxes, etc. (recycled material used)
In addition to the recycled plastic SORPLAS, aluminium and steel are now included in the recycling process, further contributing to reducing CO2 emissions.
We are reviewing every detail of packaging with environmental considerations in mind, leveraging numerous simulations and decades of global logistics experience.
At Sony we’re pursuing industry-leading initiatives in replacing expanded polystyrene (EPS) with biodegradable packaging, and reusing used cooking oil instead of virgin oil.
Curbing power consumption is important in reducing environmental footprint and the effect on climate change as televisions become larger with more diverse functions. The key here is the panel driver technology, a core component of the TV. BRAVIA precisely controls the backlight LED based on various factors such as the video scene content, brightness and the colour temperature of the viewing environment, achieving both high image quality that maximises panel performance, and reduced power consumption.
In addition, the ECO Dashboard, through design innovations, provides a user interface with simple and easily-understandable energy-saving settings, and the ability for the user to check the TV's power consumption.
We will continue to apply a variety of approaches and initiatives to provide our customers with the best possible visual experience while reducing environmental footprint.
In line with Sony’s environmental plan, we continue to increase the proportion of recycled plastic used in BRAVIA models, including SORPLAS, our proprietary recycled plastic.
From 2025, with SORPLAS we are tackling the challenge, until now considered difficult, of recovering and recycling plastic functionally suitable for exterior use, and have begun to introduce this technology. Rear covers recovered from discarded TVs were reused as raw materials in creating new SORPLAS. After repeated recipe improvements, simulations, and prototyping, the material is being used again in the rear covers of BRAVIA models while maintaining the same performance and quality.
We will continue to develop these efforts, including the use of not only recycled plastics, but also some recycled steel and aluminium. Recycled plastics and metals are both effective in reducing greenhouse gas emissions compared to using new materials.
In addition, the amount of plastic used in packaging materials for cushioning to protect products has been reduced, while improved transportation efficiency contributes to reducing greenhouse gas emissions. We also continue to use Green Planet, KANEKA's biodegradable biopolymer that contributes to solving the problem of environmental plastic pollution, adopted in an industry-first0 in 2024. By utilising our strength in simulation technology and know-how in logistics, we proactively adopt new materials with lower environmental footprint without compromising product protection.
We will continue to leverage our experience and knowledge to further reduce environmental footprint through our design activities.