Product image showing front view of a BRAVIA TV displaying a mountain sunset, with rear cover shown extended at left Product image showing front view of a BRAVIA TV displaying a mountain sunset, with rear cover shown extended at left

BRAVIA™, entertainment for the future

The availability of ever larger TV screens and other functionality stemming from technical advances risks bringing with it greater resource and energy use. Mitigating that risk, Sony’s sustainability commitments are realising resource and energy savings from product development right through to watching TV.

Entertainment meets environmental consideration

With BRAVIA, you can enjoy not only the best cinematic experiences in your living room, but also innovations that reduce environmental impact by helping to reduce energy consumption and the use of virgin materials. It's easy to choose your own settings with BRAVIA to further help with reducing environmental impact.

Illustration showing six phases of product life arranged in a circular loop around a central image of a BRAVIA TV, with captions: [1] Usage; [2] TV sent to recycling plant; [3] Separation and refining; [4] Recycled materials; [5] Manufacturing; [6] Transportation
[1] Usage  [2] TV sent to recycling plant  [3] Separation and refining  [4] Recycled materials  [5] Manufacturing  [6] Transportation

Making it, moving it, and using it more efficiently

Advanced engineering for the environment

At Sony, to reduce the environmental footprint throughout the life cycle of our products, we are not only reducing virgin plastic use in those products but also actively working to increase the use of various recycled materials other than plastic, including steel and aluminium. We are also working to improve the efficiency of product transportation, and to reduce the power consumption when products are actually used.
Usage image of a family of four watching TV while relaxing on the sofa Usage image of a family of four watching TV while relaxing on the sofa
Using
Illustration showing two views of the BRAVIA Eco Dashboard display. Left: with “Power saving” set to “low,” the power consumption indicator shows 82W; right: with “Power saving” set to “high,” the power consumption indicator shows 51W. Centre: arrow from left to right labelled “-38%” indicating the relative power saving between the two settings. Illustration label: [1] Power consumption indicator
[1] Power consumption indicator

All energy-saving settings in one place, with easy power usage visualisation

With the flexible and configurable Eco Dashboard, settings menu, and power consumption indicator, you can centrally manage and customise energy saving settings for your TV viewing, and visualise power usage and your contribution to reducing environmental impact. Energy-saving tips can also be viewed.
Example of the BRAVIA user interface screen, displaying monthly energy consumption in a vertical bar graph

Visualisation of the TV’s electricity usage is now possible

Check your TV’s monthly power consumption, or the difference from the previous year, etc.
Illustration of a user in a dimly lit room, adjusting the screen brightness of a BRAVIA TV

Energy-saving tips

Tips for other ways to save energy with your TV.
Illustration showing a split image of a room where two people are watching TV. The left side shows the room dimly lit, with a graphic indicating low screen brightness; the right side shows the room brightly lit, with a graphic indicating higher screen brightness

Optimal viewing and energy use with automatic brightness control

Energy-saving features include Idle TV power off, as well as automatic energy saving utilising a light sensor. As an example of these features, with ambient light sensing enabled on the Eco Dashboard, the screen brightness is automatically adjusted for your room’s lighting, optimising power consumption.

[1] Darker environment  [2] Brighter environment
Bar graph with the right bar showing a reduction of 38% relative to the left bar

Saving energy with the Eco Dashboard

By turning on energy-saving settings from the Eco Dashboard, you can reduce energy consumption by approximately 38%.

[1] Default settings [2] Energy-saving settings on
Illustration showing two views of the same room. The left image shows a person in front of a TV; the right image shows the person leaving the room, and the TV screen automatically dimmed as the TV’s built-in BRAVIA CAM has detected the person leaving. An arrow from left to right labelled “-42%” illustrates the associated energy savings

Automatic viewer sensing for further energy saving

By attaching a BRAVIA CamTM to detect viewer presence and movement, the screen can be automatically dimmed to minimise power consumption when there is nobody in front of the TV, reducing energy use by up to approximately 42%.
Illustration showing a TV screen displaying an image of an amusement park at night, with a three-bar graph showing increased local power consumption in locally brighter areas of the image

Efficient power usage according to the brightness of each image location

Our unique signal processing is designed to deliver both exceptional contrast and optimal energy use.

[1] Dark  [2] Typical brightness  [3] Bright
Illustration showing two TVs displaying a snowy mountain image, each with a power consumption icon above. Left: lower image brightness despite higher power consumption; right: higher image brightness despite lower power consumption

More brightness for less power

Compared to earlier products, a brighter display has been realised and power consumption reduced.

[1] Conventional model [2] 2025 models
Image showing top view of a TV, a remote control handset, and a pile of plastic pellets Image showing top view of a TV, a remote control handset, and a pile of plastic pellets
Making
Illustration containing an image showing a pile of black plastic pellets and a pie chart. The chart indicates that SORPLAS accounts for 65% of the total
[1] SORPLAS Total

Creating products using less virgin plastic

High product quality using recycled materials

Across every design aspect, from material development to aesthetics, we succeeded in increasing our use of recycled material while preserving the high-quality finish. For example, our BRAVIA 9, BRAVIA 8 II, BRAVIA 8, BRAVIA 7, and BRAVIA 5 TVs use SORPLAS™, Sony’s proprietary recycled plastic. The BRAVIA 9 and BRAVIA 8 in particular use SORPLAS for the rear cover, which has a large area and so uses a large amount of plastic, raising the proportion of recycled plastic used to a maximum of approximately 65% of the total.
Illustration showing an exploded view of TV parts showing multiple layers including the LCD screen at the front (left) and the rear panel (right)

Recycled and beautiful, for inside and out

• Careful adjustment of composition has allowed us to adopt SORPLAS and other recycled materials not only for the high-gloss black exterior and the large rear cover, but also for internal parts. Additionally, optical design innovations in the BRAVIA 9 have allowed the use of recycled materials in optical parts, previously considered difficult.

• Materials have a significant impact on the sound quality of speaker boxes. We have been conducting research for several years on achieving high sound quality with recycled plastic materials, allowing us to incorporate these materials into our current speaker boxes.

• We are also expanding our use of recycled materials beyond plastic. The BRAVIA 5 also includes some recycled aluminium and steel parts. By promoting the use of recycled materials even for the smallest parts, we strive to reduce CO2 emissions when compared to using materials made from virgin resources.

[1] Reflective sheet (recycled material used) [2] LED backlight [3] LCD panel [4] Rear cover (SORPLAS used) [5] Internal parts of speaker boxes, etc. (recycled material used)

Close-up image of a TV rear cover, with a person wearing gloves holding a tool against the cover

Designed for long-term use

Plastic for home appliances such as TVs contains additives for strength and flame retardancy. The material development for SORPLAS allows minimal use of additives, to achieve material properties equal to conventional TVs using general plastic. With the environment firmly in mind, we aim to design products with long life cycles.

Eco-conscious material for daily-used remote control

Recycled materials are now used for the case of the remote control unit in the latest BRAVIA models, bringing environmental considerations to such everyday items while preserving the necessary strength and texture for functionality, in a design that embraces the unique characteristics of recycled materials.
Image showing a pile of plastic pellets and a remote control handset, next to an expanded view of part of the remote control handset showing its surface texture
Illustration depicting a recycling loop showing recovered plastics like discs and plastic water bottles being made into SORPLAS; the SORPLAS being used in the manufacture of new TVs; old TVs being broken down into components; then those components being recycled again into SORPLAS for further re-use

Working to close the loop with repeated recyclability

SORPLAS is a recycled plastic made from used water bottles, waste optical discs collected from factories and markets, and a proprietary flame retardant. One advantage of SORPLAS is that it doesn’t degrade significantly, even after being recycled several times. Recycled SORPLAS parts have the potential to reduce waste and contribute toward Sony’s recycling-oriented approach to manufacturing. In addition to this technology for SORPLAS, we have developed new technology to select plastic from used flat TV rear covers from other manufacturers as well as Sony, and use it as part of the recycled source material for reuse in BRAVIA rear covers.
Images showing (left) an optical disc; (right) smaller plastic particles resulting from the shredding of such discs

Recycling efforts made across Sony

Crushed waste optical discs from disc manufacturer Sony Music Solutions Inc. are one of the ingredients of SORPLAS, which is used for the rear cover of BRAVIA TVs.
Image showing part of a TV rear cover made from SORPLAS, with some embossed characters

Preparing for future SORPLAS recycling

Thinking ahead to its collection for further recycling, parts made of SORPLAS are now embossed so they can be distinguished and recovered from among other materials.

Contributing to reducing CO2 emissions

In addition to the recycled plastic SORPLAS, aluminium and steel are now included in the recycling process, further contributing to reducing CO2 emissions.

Bar graph with the right bar showing a reduction of 57% relative to the left bar

Sony’s proprietary recycled plastic SORPLAS

The production of SORPLAS for use in the rear covers of BRAVIA TVs can reduce CO2 emissions by approximately 57% compared to flame-retardant virgin plastic used for the same application.

[1] Flame-retardant virgin plastic  [2] SORPLAS
Bar graph with the right bar showing a reduction of 87% relative to the left bar

Recycled Aluminium

The production of recycled aluminium for internal parts of BRAVIA TVs can reduce CO2 emissions by approximately 87% compared to virgin aluminium used for the same application.

[3] Virgin aluminium  [4] Recycled aluminium
Bar graph with the right bar showing a reduction of 63% relative to the left bar

Recycled Steel

The production of recycled steel for internal parts of BRAVIA TVs can reduce CO2 emissions by approximately 63% compared to virgin steel used for the same application.

[5] Virgin steel  [6] Recycled steel
Three images showing different areas of Sony manufacturing plants with label indicating locations in Malaysia and Shanghai, China
[1] Sony EMCS (Malaysia) Sdn. Bhd. [2] [3] Shanghai Suoguang Visual Products Co., Ltd.

Manufacturing BRAVIA with less environmental impact

BRAVIA is made in plants designed with the environment in mind. In particular, our plants in China have been manufacturing products using 100% renewable energy since fiscal year 2020.
The outer packaging of BRAVIA The outer packaging of BRAVIA
Moving

Logistics with the environment in mind

We are reviewing every detail of packaging with environmental considerations in mind, leveraging numerous simulations and decades of global logistics experience.

Better packaging with less plastic

Conventionally, packaging material has been used on the top and bottom of BRAVIA TVs, as well as on the left and right ends. After numerous simulations and decades of global logistics experience, we have optimised our packaging design to protect the TV with reduced0 use of packaging material.
Illustration depicting two packages on a scale, labelled “2018” and “2025,” with the 2025 package showing a reduction in weight of 47%

Cutting CO2 with smaller and lighter packaging

By reengineering the packaging that protects the product during shipping, we cut the package size by approximately 41% and total weight by approximately 12%. This increases the number of units on one pallet, and as a result, CO2 emissions per unit from product transportation have been reduced by approximately 31%0.
Illustration showing two trucks, the right truck carrying more but smaller products than the left truck, with an arrow labelled “-31%” indicating the decrease in CO2 emissions for the right truck

Using biodegradable materials and reusing used cooking oil

At Sony we’re pursuing industry-leading initiatives in replacing expanded polystyrene (EPS) with biodegradable packaging, and reusing used cooking oil instead of virgin oil.

Expanded polystyrene packaging replaced

Expanded polystyrene (EPS) packaging for large-format TVs has been replaced by plant-based “KANEKA Biodegradable Polymer Green Planet™”0, produced from plant oils and bearing the “OK Biodegradable Marine” certification1, which is biodegradable in soil and seawater, addressing concerns raised over marine plastics. This material provides excellent durability and cushioning performance, being less prone to cracking if dropped than EPS cushions while preserving or exceeding their strength and reliability.
Illustrations showing biodegradable packaging (top) and a representation of how the packaging biodegrades in water (bottom), disappearing entirely after 7-8 months
[1] Original (initial state)  [2] After approx. 5 months  [3] After approx. 7 months  [4] After approx. 7-8 months
*01

Conserving resources and leading the industry

Using no petroleum-based materials or depleted resources, in an industry first0 we have instead begun to reuse used cooking oils, reducing plant-based oil usage by approximately 70% and greenhouse gas emissions by approximately 35%, and contributing to resource conservation.

[1] Plant-based oil  [2] Used cooking oil
Bar graph with the right bar showing a reduction of 70% relative to the left bar

Less ink saves resources

Product information printed on the package has been carefully considered for simplicity and length in order to reduce print ink usage by approximately 91%0, to reduce impact without compromising the packaging design and appeal.
Image of two packaging cartons, one printed using more ink than the other, and an arrow labelled “-91%” showing the decrease in ink used
Developer interviews Near-top view of a BRAVIA TV
Developer interviews

Yoshinao Takeda

Product Design Dept.4, Product Design Div.1,
Technology & Engineering Center
Sony Corporation
Portrait of an interviewee

Optimising visual experience with environmental considerations

Curbing power consumption is important in reducing environmental footprint and the effect on climate change as televisions become larger with more diverse functions. The key here is the panel driver technology, a core component of the TV. BRAVIA precisely controls the backlight LED based on various factors such as the video scene content, brightness and the colour temperature of the viewing environment, achieving both high image quality that maximises panel performance, and reduced power consumption.

In addition, the ECO Dashboard, through design innovations, provides a user interface with simple and easily-understandable energy-saving settings, and the ability for the user to check the TV's power consumption.

We will continue to apply a variety of approaches and initiatives to provide our customers with the best possible visual experience while reducing environmental footprint.

Tomoyuki Kamiyama

Mechanical Design Dept.1, Mechanical Design Div,
Technology & Engineering Center
Sony Corporation
Portrait of an interviewee

Continuous efforts in reducing virgin plastics

In line with Sony’s environmental plan, we continue to increase the proportion of recycled plastic used in BRAVIA models, including SORPLAS, our proprietary recycled plastic. 

From 2025, with SORPLAS we are tackling the challenge, until now considered difficult, of recovering and recycling plastic functionally suitable for exterior use, and have begun to introduce this technology. Rear covers recovered from discarded TVs were reused as raw materials in creating new SORPLAS. After repeated recipe improvements, simulations, and prototyping, the material is being used again in the rear covers of BRAVIA models while maintaining the same performance and quality.

We will continue to develop these efforts, including the use of not only recycled plastics, but also some recycled steel and aluminium. Recycled plastics and metals are both effective in reducing greenhouse gas emissions compared to using new materials.

In addition, the amount of plastic used in packaging materials for cushioning to protect products has been reduced, while improved transportation efficiency contributes to reducing greenhouse gas emissions. We also continue to use Green Planet, KANEKA's biodegradable biopolymer that contributes to solving the problem of environmental plastic pollution, adopted in an industry-first in 2024. By utilising our strength in simulation technology and know-how in logistics, we proactively adopt new materials with lower environmental footprint without compromising product protection.

We will continue to leverage our experience and knowledge to further reduce environmental footprint through our design activities.

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