What's special at IFA 2018

See how our latest products make the entertainment you love sound more authentic, look more natural and feel more exciting. #SonyIFA

Reality mastered

Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and makes beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home. 



WH-1000XM3 headphones take you even deeper into silence with further improvements to our industry-leading noise cancellation, and smart listening that adjusts to your situation.


Take your party to the next level

The perfect combination of powerful sound, portable design & fun features, now with the Google Assistant built in.

Xperia XZ3

See more. Hear more. Feel more.

Escape from the everyday into your world of entertainment with Xperia XZ3. HDR OLED display, stereo speakers and Dynamic Vibration System at your fingertips in a stunningly slim and borderless design.

Watch our IFA 2018 keynote speech

See the latest products and innovations introduced to the world.

Sony at IFA 2018: the press release

Our press page brings you news, views and comments from IFA 2018.

Don’t miss what’s new

Stay updated with all the news from Sony by simply signing up for email