Four times the detail, our most realistic picture ever
With 7680x4320 pixels, our 8K HDR technology powered by our acclaimed X1™ Ultimate processor gives you four times the resolution of 4K for an incredibly immersive viewing experience. Pictures fill your field of view with extraordinary depth and texture. Get close and enjoy the fine details you could never see before.
The power behind our 8K upscaling
Simply upscaling from a 2K or 4K signal to 8K will not achieve the exceptionally high quality standards of 8K, creating the need for dedicated 8K upscaling technology. Our 8K X-Reality™ PRO meets this need with an exclusive 8K database. Patterns in scenes are analyzed and enhanced using the database to find the most accurate texture and character for incredibly detailed, close-to-true 8K pictures.
Unrivalled 8K brightness
Due to its low transmission rate, generating brightness on an 8K panel is difficult. By precisely balancing the light output across the screen, dimming LEDs independently and boosting others, X-tended Dynamic Range™ PRO reveals a brightness range several times that of a conventional LED-backlit TV.
As light passes through each pixel, the screen becomes brighter with fewer transmission rate issues.
As pixel density is higher with 8K resolution, less light passes through the pixels compared to 4K, so the screen becomes darker.
Unrivaled contrast—deeper black, brighter lights
The Backlight Master Drive can display an unprecedented dynamic range with incredibly deep black and dazzling lights. This backlight system has an ultra-dense LED structure, a unique local dimming algorithm, and optical design.
Absolute control, total artistry
INDEPENDENT LED MODULE CONTROL
To get the best out of the Backlight Master Drive, a new, innovative algorithm controls the ultra-dense LED structure. Each LED module is independently controlled, creating a spectacularly accurate picture.
Light where it's needed
Calibrated beam LED design
The Backlight Master Drive has a unique design which gathers LED lights in one spot, reducing light diffusion and the flare effect that can be seen on other full-array LED TVs. It ensures that each LED emits a straight beam for a clear picture which displays vivid lights and dark blacks.
Calibrated beam LED design
See what makes our processors extraordinary
Individual objects — analyzed and enhanced
Object-based Super Resolution
Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on-screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture of exceptional accuracy and detail.
Making color and contrast more real
Object-based HDR remaster
With Object-based HDR remaster, the color in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.
Less banding for a smoother picture
Super Bit Mapping HDR
There are thousands of tones, shades, and gradations of light in a sunset. Super Bit Mapping HDR reveals them all. It creates smooth, natural TV picture quality as you watch, without the "banding" that can occur on other TVs.
See more detail with databases for noise reduction and upscaling
Dual database processing
One database is used to clean the picture, reducing on-screen noise. The other is used to upscale the resolution, improving clarity. These two powerful image improvement databases work together, dynamically improving pixels in real time. Each database has tens of thousands of references, amassed from our experience creating content for TV and movies over the years.
The power to enhance every picture
It's the knowledge from filming and developing blockbuster movies and TV shows that makes our legendary 4K X-Reality™ PRO & X-Reality™ PRO so special. Patterns in each scene are analyzed and enhanced by unique databases to find the most accurate hue, saturation, and brightness for each resolution.
OLED Panel Control
Millions of OLEDs, individually controlled
This screen has millions of self-illuminating OLED pixels that can be individually activated to reproduce truly lifelike pictures. Because each pixel lights up independently, you’ll see more accurate detail, color and shades in every scene with OLED technology.
Sony's OLED reliability
Our OLED TVs are designed to prevent image burn-in. The Picture Processor X1™ Ultimate and 4K HDR Processor X1™ Extreme detect whether there is a static image on screen, shifting the pixel to avoid burn-in or image retention.
A wider, more natural spectrum of color
Our original panel controller for OLED maximizes dynamic range by widening the area of color reproduction at high brightness. Pictures are enhanced with extra detail and texture.
LED Panel Control
Beautiful colors from all sides
Watching TV from the sides is now as satisfying as from the center. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colors stay true from wherever you're watching.
Capturing the full range of dark and light
By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range™ PRO reveals a brightness range three times that of a conventional LED-backlit TV. It enhances any source to near HDR quality with a wider range of brightness.
Making fast-moving scenes bright and clear
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity™ technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimized, while brightness is boosted when needed, so you won’t miss a thing.
HDR & Wide Color
A new viewing experience
High Dynamic Range (HDR) enhances the dynamic range of a picture, increasing the contrast between the brightest whites and darkest blacks. Every pixel is made more accurate, regardless of resolution, bringing scenes to life with greater detail. Movies and TV shows in HDR are closer to the original recording and the director's vision with more brightness, contrast and color, for a truly lifelike viewing experience.
A wider color gamut
A TRILUMINOS™ Display excels at reproducing reds, greens and blues—colors that are notoriously difficult for TVs to display accurately. It reproduces the finest color variations for the best pictures.