Samba TV® is a service name of a third-party company, Samba TV, Inc. (not Sony). Sony Corporation and Samba TV, Inc. have collaborated to offer interactive TV features and services with certain BRAVIA™ televisions.
Samba TV offers the following applications:
- Samba Interactive TV is an application included with the firmware of certain BRAVIA televisions.
- Samba TV Mobile, An application available on Android or iOS™ mobile devices (smartphones or tablets).
Samba Interactive TV is an application embedded in the firmware of the BRAVIA televisions listed below. Samba Interactive TV is provided by a third-party company, Free Stream Media Corp. (not Sony), operating under the service name Samba TV.
Samba Interactive TV allows you to connect and associate your mobile device (e.g., smartphone or tablet) with your TV. If you so choose, Samba Interactive TV uses the TV’s viewing history to deliver viewing recommendations and interest-based advertisements to your paired mobile device, even when it is disconnected from your network. (See the Samba TV Mobile app answers section below for more details).
Samba Interactive TV is available on specific BRAVIA televisions as listed below:
How can I start using Samba Interactive TV
You can opt into Samba Interactive TV either: (A) during your TV’s initial set-up flow; or (B) at any time on your TV screen in System Preferences, submenu Samba Interactive TV.
Will Samba Interactive TV know what content I will be watching?
According to Samba TV, when you opt-in to Samba Interactive TV on your TV, Samba TV may digitally recognize the on-screen content playing through your TV, such as shows and movies, utilizing its content database.
Samba TV digitally recognizes such content from your TV’s internal tuner or external devices such as a set-top box, Blu-ray Disc™ player, Roku® or Apple TV® device, or other video device connected to your TV by HDMI. Samba TV does not recognize content played by installed apps like Netflix®, Hulu®, or YouTube™ applications installed on your BRAVIA TV.
No image from the TV screen is captured and sent from your BRAVIA TV. Samba TV’s technology captures only limited digital pixel information to match the content viewed to Samba TV’s database of publicly available content.
Samba TV’s database only contains digital information regarding publicly available content, such as shows aired on public broadcast networks. As a result, Samba TV cannot recognize and does not know when you are watching personal, non-public content, such as home movies you shot with your video camera and played on your TV.
Samba TV retains your viewing history by associating it with your television’s unique Samba TV ID.
How can I disassociate the advertising information Samba Interactive TV links to my TV?
You can change it by going to System Preferences on your TV, then to Samba Interactive TV → Privacy → Reset device advertising ID.
How can I delete my TV’s content viewing history collected by Samba Interactive TV?
Please contact Samba TV at (firstname.lastname@example.org).
How can I disable Samba TV Interactive TV?
What does Samba TV do with the digital information it collects from BRAVIA televisions?
Samba TV uses the information it collects through Samba Interactive TV for several purposes, including providing, maintaining, monitoring, and analyzing usage and improving its services; personalize the company’s services and delivering recommendations, advertisements, content, and features that match your interests; and, communicate with you about products, services, and events offered by Samba TV or others.
Samba TV also collects information through Samba Interactive TV to respond to your comments and questions and provide customer service and detect, investigate and prevent fraudulent and other illegal activities, so it may better protect the rights, safety, and property of Samba TV and others.
Samba TV Mobile is a mobile app provided by Samba TV available for Android and iOS mobile devices.
How can I pair my Mobile Device to my TV?
Samba TV provides two alternative ways to connect your mobile device to your Samba-enabled television. Both require you first opt-in to Samba Interactive TV on your TV and Samba TV Mobile on your mobile device.
If your Samba TV Mobile device and Samba-enabled TV are on the same network: Once downloaded on your mobile device, The Samba TV Mobile app will identify any Samba-enabled televisions sharing the same network, such as the same LAN (Local Area Network) or wired or wireless network. Samba TV Mobile will then allow you to pair your mobile device with TVs on the same network.
If your Samba TV Mobile device and Samba-enabled TV are not on the same network: If your mobile device and Samba-enabled TV are not on the same network, to perform pairing, go to the System Preferences of your TV screen. Then proceed to Samba Interactive TV, and find the four-letter code. Then input the code into your mobile device's Samba TV Mobile screen.
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