This issue may be resolved by an adjustment or needs further diagnosis based on specific conditions.
- On the supplied remote control, press the HOME button to display the TV menu screen.
- Check the menu screen to see if the same issue is present.
- If the same issue exist, the TV may have a malfunction, refer to the information on odd colors and other screen issues for further troubleshooting.
- If the menu screen does not have the same issue, it is not a malfunction, you can change the picture settings to suit your tastes.
Adjusting the color tone and picture settings
You can adjust the following settings to change the color tone of the picture. Because the effect of these settings vary depending how the TV is set up, choose settings that fit your circumstances and preferences.
- On the supplied remote control, press the HOME button.
- Select Picture & Display using the Up/Down buttons, then press the Enter button.
- Select Picture Adjustments using the Up/Down buttons, then press the Enter button.
- Select the item to be adjusted, then press the Enter button.
- Reset: Resets all the Picture Adjustments settings to the factory settings excluding Setting Memory, Picture Mode and Advanced Settings.
- Backlight: Adjusts the brightness of the backlight. Reducing the brightness of the screen will reduce the power consumption.
- Picture: Adjusts picture contrast.
- Brightness: Adjusts the brightness of the picture.
- Color: Adjusts color intensity.
- Hue: Adjusts green and red tones. (Hue is available depending on color system.)
- Color Temperature: Adjusts the whiteness of the picture.
- Cool: Gives white colors a bluish tint.
- Neutral: Gives white colors a neutral tint.
- Warm 1/Warm 2: Gives white colors a reddish tint. Warm 2 gives a redder tint than Warm 1.
NOTE: You can adjust the color temperature in detail from White Balance in Advanced settings.
If the issue is still unresolved, service may be required.  Go to Product Repair.