X780F| LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
One chip, incredibly real
With Object-based HDR remaster and Super Bit Mapping 4K HDR technology, our 4K HDR Processor X1™ reproduces enhanced depth, textures and natural colors. You'll see pure colors at higher brightness levels for exceptionally realistic pictures.
Rediscover the detail in 4K
Every image is upscaled closer to true 4K quality for remarkable clarity on this 4K Ultra HD TV with 4K X-Reality PRO. Images are sharpened and refined in real time, revealing extra detail in the books and architecture of the library.
Make smart even smarter
You can ask your Google Assistant to find your favorites. It's truly effortless and offers the ultimate viewing experience. Control your Sony TV and other connected devices using your voice—there's no smarter way to run your life.
Designed to keep your focus on the picture
Maximize your space, minimize your cables. This slimline 4K Ultra HD TV is edged in a narrow aluminum effect frame for beautiful looks, allowing it to blend into your living space easily. Clever cable management keeps wires secured and hidden at the front.
TV How-to videos
Got questions about how to set up and use your TV? Or how to connect it to other equipment? Our video tutorials will take you through step by step.
SEE HOW SONY IS MAKING TV EXCITING
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.Read more
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed