TELEVISIONS

A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

XBR A9F Series

Picture of A9F | Master Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

55" class (54.6" diag)

XBR-55A9F

$3,499.99

65" class (64.5" diag)

XBR-65A9F

$4,499.99

Top features

Discover the art of authenticity

See how our OLED screen and MASTER Series technology comes together for truly realistic entertainment on this 4K OLED HDR TV — it's pictures and sound in perfect harmony. 

Maximizing OLED contrast in every color

Powered by the Picture Processor X1™ Ultimate, this best picture quality TV pairs the deep black and natural color of OLED with Pixel Contrast Booster™ for enhanced color contrast in high luminance. Everything you watch comes to life with fine detail and vivid color.

Ultimate realism 

With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.

Taking sound into multiple dimensions

Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Three actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience. 

The centerpiece of breathtaking sound

Use your BRAVIA® as a center speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theater system to unleash an immersive cinematic experience.

Center Speaker mode

Life’s brilliance, revealed with extra colors

See vivid real-world colors all around you. A TRILUMINOS Display maps colors from a wider palette, faithfully reproducing every shade and hue in the umbrellas.

  • 4K HDR logo4K HDR
  • Dolby Vision logoDolby Vision
  • PlayStation imageHDR Gaming
Family watching IMAX

Watch clearer picture with immersive sound on the largest displays

This Sony TV is an IMAX Enhanced product, ready to meet high quality standards of color, contrast, clarity and sound. Take comfort in knowing youíll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.

Make smart even smarter

You can ask your Google Assistant to find your favorites, no remote required. It's truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice — there's no smarter way to run your life.

  • Works with Alexa
  • Connect with Google Home
  • Netflix Calibrated Mode
  • Recommended by Netflix
  • Netflix button
  • Voice Control
  • Free trial

Discreetly designed for the screen

This 4K OLED HDR TV has a clean, minimalist design that keeps you focused on what's important — the picture.

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How-to videos

TV How-to videos

Got questions about how to set up and use your TV? Or how to connect it to other equipment? Our video tutorials will take you through step by step.

Specifications and Features
Experience unparalleled realism on this 4K HDR television with innovative OLED screen, Picture Processor X1™ Ultimate and Acoustic Surface Audio+™ sound.
  • Available in 55" class (54.6" diag), 65" class (64.5" diag)

  • 4K High Dynamic Range

  • Picture Processor X1™ Ultimate

  • Acoustic Surface Audio+™

  • Android TV™

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

Read more

ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed

Reviews

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