TELEVISIONS
A9F | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
XBR A9F Series
55" class (54.6" diag) XBR-55A9F | $3,499.99 |
65" class (64.5" diag) XBR-65A9F | $4,499.99 |
A9F | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
Top features
Discover the art of authenticity
See how our OLED screen and MASTER Series technology comes together for truly realistic entertainment on this 4K OLED HDR TV — it's pictures and sound in perfect harmony.
Maximizing OLED contrast in every color
Powered by the Picture Processor X1™ Ultimate, this best picture quality TV pairs the deep black and natural color of OLED with Pixel Contrast Booster™ for enhanced color contrast in high luminance. Everything you watch comes to life with fine detail and vivid color.
Ultimate realism
With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.
Taking sound into multiple dimensions
Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Three actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.
The centerpiece of breathtaking sound
Use your BRAVIA® as a center speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theater system to unleash an immersive cinematic experience.
Life’s brilliance, revealed with extra colors
See vivid real-world colors all around you. A TRILUMINOS Display maps colors from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
Watch clearer picture with immersive sound on the largest displays
This Sony TV is an IMAX Enhanced product, ready to meet high quality standards of color, contrast, clarity and sound. Take comfort in knowing youíll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.
Make smart even smarter
You can ask your Google Assistant to find your favourites, no remote required. It's truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice - there's no smarter way to run your life.
Netflix streaming membership required.
Enjoy studio quality with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
Discreetly designed for the screen
This 4K OLED HDR TV has a clean, minimalist design that keeps you focused on what's important — the picture.
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TV How-to videos
Got questions about how to set up and use your TV? Or how to connect it to other equipment? Our video tutorials will take you through step by step.
Technology that's accessible to all
Discover features that work for you and your Sony TV
Screen Reader Yes
Audio Description Yes
Text Magnification Yes
Closed Caption Yes
Voice Search Yes
SEE HOW SONY IS MAKING TV EXCITING
Special Offers and Promotions
Specifications and Features
Experience unparalleled realism on this 4K HDR television with innovative OLED screen, Picture Processor X1™ Ultimate and Acoustic Surface Audio+™ sound.
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
Read moreENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
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