TELEVISIONS

X950G | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV™)

XBR X950G Series

Picture of X950G | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV™)
(9898)

Prices starting at:

$1,199.99

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55" class (54.6" diag)

XBR-55X950G

$1,199.99

65" class (64.5" diag)

XBR-65X950G

$1,599.99

75" class (74.5" diag)

XBR-75X950G

$2,999.99

85" class (84.6" diag)

XBR-85X950G

$4,499.99

Top features

Make it real with lifelike pictures and sound

See how beautifully detailed 4K pictures with vibrant shades of color come together with our latest Sound-from-Picture Reality™ for enthralling 4K. 

Pictures and sound in perfect harmony

Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance. 

Ultimate realism

With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.

Full Array LED

MORE LEDS, MORE BRIGHTNESS, MORE CONTRAST

(1) Conventional EDGE LED. (2) Full Array LED. "Simulated images.

Full Array LED TVs are lit by more LEDs positioned directly behind the screen, compared with conventional Edge LED TVs. This, combined with Sony's precise local dimming technology, means the TV can independently dim or brighten individual zones of LEDs for more accurate contrast and a cinematic experience.

Sound-from-Picture Reality™

Our Acoustic Multi-Audio™ system adds two sound-positioning tweeters in the rear of the TV to the bass reflex speakers for Sound-from-Picture Reality™. With action and sound precisely aligned, your viewing becomes so much more immersive.

Big screen, dynamic experience

This Sony 4K HDR TV is designed for spectacular big screen viewing. Immersive pictures put you right at the heart of the action.

  • X-Wide Angle
  • X-Motion Clarity
  • X-tended Dynamic Range™ PRO
  • Netflix Calibrated Mode
  • Recommended by Netflix
  • Netflix button
  • Free trial

Embrace the thrills of the theater

See all your favorite movies in a completely new way with more drama and realism on a 4K Ultra HD TV that's designed to deliver an authentic theater experience at home.

IMAX Enhanced logo

This Sony best 4K HDR TV is an IMAX Enhanced product, ready to meet high-quality color, contrast, clarity and sound. Take comfort in knowing you'll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content. 

Dolby Vision+Atmos logo

Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound. 

Life’s brilliance, revealed with extra colors

See vivid, real-world colors all around you. A TRILUMINOS™ Display maps colors from a wider palette, faithfully reproducing every shade and hue in the umbrellas.

Beautiful from any angle

A clean, minimalist design keeps you focused on what's important - the picture. 

Drag

Cables concealed, neat and tidy

Keep cables neatly hidden in the stand and held in place with the supplied cable holder. 

Cable management

Android TV opens the door to unlimited entertainment

With BRAVIA's TV home screen, it's easy to find the content you want to watch. Simply ask the TV for your favorite movie, then sit back and enjoy. Customize the home screen as you like, and expand your experience with easy connection to other devices.

Make smart even smarter

You can ask your Google Assistant to find your favorites. It's truly effortless and offers the ultimate viewing experience. Control your Sony TV and other connected devices using your voice – there's no smarter way to run your life.

  • Works with Alexa
  • Connect with Google Home

Easy control with smart remote

Connect set top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use, too.

Smart remote commander
Accessibility Android

Assistive Technology on Android TV

Learn about visual, hearing and mobility accessibility features.

Specifications and Features
Discover a world rich in detail and color on this 4K HDR TV with Picture Processor X1™ Ultimate. Pictures are perfectly matched by our latest Acoustic Multi-Audio™.
  • Available in 55" class (54.6" diag), 65" class (64.5" diag), 75" class (74.5" diag), 85" class (84.6" diag)

  • 4K High Dynamic Range

  • Picture Processor X1™ Ultimate

  • Acoustic Multi-Audio™

  • Android TV™

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

Read more

ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed

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