X950H

Supreme contrast and sound, our best 4K LCD

Enhanced contrast and a slim bezel design provides immersive viewing from any angle. With sound and pictures precisely aligned, you'll hear action from exactly the right place on screen.

TELEVISIONS

X950H | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

XBR X950H Series
Picture of X950H | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)

Prices starting at:

$999.99

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49" class (48.5" diag)

XBR-49X950H

$999.99

55" class (54.6" diag)

XBR-55X950H

$1,199.99

65" class (64.5" diag)

XBR-65X950H

$1,399.99

75" class (74.5" diag)

XBR-75X950H

$2,399.99

85" class (84.6" diag)

XBR-85X950H

$3,499.99

Award winner
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"There's just no getting around it—the Sony X1 Ultimate is a great processor"
What HI-FI? Award image
"The XH95's all-new performance sets the 2020 benchmark for 49-inch TVs"
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"Class-leading motion and local dimming stability"
Top 3 features
Deeper blacks and more brightness from any angle
Discover deeper blacks and more brightness from any angle 

The same powerful processor used in our 8K TVs analyzes data to boost color, contrast and clarity. You'll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur.

X-Wide Angle is available on TVs of 55” class (54.6" diag) and larger.

Music concert showing sound and picture in harmony
Sound and picture in harmony—discreetly mounted tweeter

Sound positioning tweeters help optimize the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene.

Acoustic Multi Audio is available on TVs of 55” class (54.6" diag) and larger. X-Balanced Speaker is available on TVs with a screen size between 55" class (54.6" diag) and 75" class (74.5" diag).

Minimalist one-slate design concept
Flush surface, no distractions

A slim and flush design with discreet stand and thin bezel keeps you focused on what's important—the picture.

See TV demonstration
A faster way to the entertainment you love
Step up to the pure blacks of OLED

Our A8H pairs the same powerful X1 processor with real-world OLED contrast for extra depth and realism.

Discover deeper blacks and more brightness from any angle 

The same powerful processor used in our 8K TVs analyzes data to boost color, contrast and clarity. You'll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur.

Enjoy the precision of true-to-life contrast

Discover how real pictures can be when you bring out the fine details. With zones of LEDs lit independently, Full-Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range™ PRO, which adjusts brightness for higher peaks in glare and deeper blacks in shadow.

Edge-type LCD back panel and screen
Edge type LCD
Conventional Full-Array LED back panel and screen
Conventional Full-Array LED
Sony Full Array LED with Xtended Dynamic Range PRO back panel and screen
Sony's Full-Array LED & Xtended Dynamic Range Pro



Left: Back light, Right: TV screen

Two canoes on a lake at sunrise
Making color and contrast more real

Object-based HDR remaster

With Object-based HDR remaster, the color in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.

4K X-Reality™ PRO
Supreme resolution, whatever you’re watching

Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique features. Our Picture Processor X1™ Ultimate, twice as fast as the X1™ Extreme, precisely analyzes and processes data to enrich 4K pictures with real-world detail and texture. Even images filmed in 2K and Full HD are upscaled close to 4K by 4K X-Reality™ PRO using a unique 4K database. Resolution of each subject is then optimized by Object-based Super Resolution to reproduce virtually real-world textures.

Reproduces a wider, more precise range of colors

By widening the color spectrum, TRILUMINOS powered by our X1 processors reproduces more colors than a conventional television. It analyzes and processes data in every image to make colors even more natural and precise so pictures are closer than ever to real life.

Balloons showing the wide range of colors with TRILUMINOS
How X-Wide Angle preserves color when viewing from the sides
Beautiful colors from all sides

Watching TV from the sides is now as satisfying as from the center. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colors stay true from wherever you're watching. 

This feature is available on TVs 55" and larger.

How X-Motion Clarity makes fast-moving scenes bright and clear
Making fast-moving scenes bright and clear

On some screens, sports and fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity™ technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimized, while brightness is boosted when needed, so you won’t miss a thing.

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Sound and Picture in Harmony

Sound-positioning tweeters optimize the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene. 

Beautifully matched pictures and sound

Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. Our Acoustic Multi-Audio™ includes two sound-positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.

This feature is available on TVs larger than 55" (diag.). Independent amp control is available on TVs with a screen size between 55" (diag.) and 75" (diag.).

Hear high-quality sound 

Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound.

This feature is available on TVs with a screen size between 55" class (54.6" diag) and 75" class (74.5" diag).

Conventional round speaker
Conventional round speaker

Sound quality is good but TV design is not slim

Thin oval speaker
Thin oval speaker

Sound quality has been compromised to make the TV slim

X-balanced speaker
X-balanced speaker

High-quality sound in an ultra-thin TV design

Sound flows around you with Dolby Atmos
Sound flows around you with Dolby Atmos®

Be surrounded by sound as if you are right there in the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience.

Enjoy multidimensional sound with S-Force Front Surround

Hear sound as you would from a separate multi surround speaker. By upconverting inputs, S-Force Front Surround virtually reproduces a multi-surround speaker system within your TV so you can enjoy all the thrills of more immersive sound.

S-Force Front Surround reproduces a multi-surround speaker system
Clearly hear voices with Voice Zoom
Clearly hear voices

With Voice Zoom, you can hear human speech clearly without having to turn up the volume—ideal for news bulletins and documentaries.

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Supreme pictures and sound, whatever the environment

Sit back and enjoy the best possible viewing experience. Sony's unique ambient optimization technology automatically adjusts picture and sound to your environment.

Brightness refined for your room

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes an embedded light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view.

Light sensor reduces brightness in dark rooms
BRIGHTNESS REDUCED IN DARK ROOM
Light sensor increases brightness in light rooms
BRIGHTNESS INCREASED IN LIGHT ROOM
Sound tailored to your environment

Sound experience can change depending on your room environment. For example, curtains absorb sound, while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This 4K Ultra HD TV detects objects and reproduces sound that's enhanced and optimized to your room.

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Flush surface,
no distractions

A slim and flush design with discreet stand and thin bezel keeps you focused on what's important—the picture.

See how our beautiful design immerses you in the action
Drag
Side shot of TV showing bezel-free panel
Aluminum flush surface

Keeps you focused on the picture, not the television. 

Close-up of noiseless stand
Discreet stand, dual position

Our noiseless stand sits discretely on a shelf and won't compromise your viewing experience. With wide and narrow settings, you can use it on large or small shelves.

Detail of cable management
Cable clutter minimized

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.

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Easy access, easy living

With easy access to all your favorite content, services, and devices, our Android Smart TVs make life simpler.

Open the door to unlimited entertainment

Choose from a wide variety of movies, shows, music, games, sport, and more with Android TV, simply by talking to your BRAVIA. Chromecast built-in lets you enjoy mobile apps on your TV, and with Google Assistant and smart speakers, you can control TV and smart devices with your voice.

Your voice is all you need
Say what you want to watch, no remote required

With Google Assistant built in and advanced voice control, Sony’s Android TV makes life smart and simple. Find new entertainment, check schedules and control your home, just by talking to the screen.

This feature is available on TVs larger than 55".

Watch what you love. Control it with your voice.

You can ask your Google Assistant to find your favorites. It's truly effortless and offers the ultimate viewing experience. Control your Sony TV and other connected devices using your voice – there's no smarter way to run your life.

More apps than any other smart TV
Over 5,000 apps, more than any other smart TV

Sony's Android Smart TV has an unbeatable number of apps. Choose the ones that make your life more fun and entertaining.

No more waiting with a powerful chipset
No more waiting

Apps start fast and there’s no more waiting when you switch between apps—Netflix starts 3x faster than before.

Enjoy 190+ channels with XUMO 

Watch movies and TV, breaking news, sports, comedy and more. Experience endless entertainment powered by XUMO with over 190 free channels seamlessly integrated into your TV programming guide.

To integrate XUMO channels into the programming guide, download and launch XUMO app from Sony Select, and follow the on-screen instructions.

Easily connect to your favorite compatible devices
Connect with your Alexa
Connect with your Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume, and more.

Works with your Google Assistant
Works with Google Home

Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favorite videos to your Sony TV, without lifting a finger.

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Bravia TV with Apple AirPlay / Apple HomeKit
Your new smart life

Send to a bigger, better screen with Chromecast 

Chromecast lets you cast your favorite videos, games, and apps from your mobile device in full quality to your TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Chromecast built-in logo
A remote that’s easy to use

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Experience content as the creator intended 

When pictures are digitally compressed from film to TV, quality is compromised and your experience is not as the director intended in the studio. A wide range of unique features lets you enjoy studio-quality entertainment in your own home, just as the director intended.

Netflix Calibrated mode
Enjoy studio quality with Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

Embrace the thrills of the theater

See all your favorite movies in a completely new way with more drama and realism on a 4K Ultra HD TV that's designed to deliver an authentic theater experience at home.

IMAX Enhanced logo

This Sony Full Array LED TV is an IMAX Enhanced product, ready to meet high-quality color, contrast, clarity, and sound. Take comfort in knowing you'll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.

Dolby Vision / Atmos logo

Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.

CalMAN Ready logo
Preserving the passion of the creators

To address color variations from the production process, this TV is ready to use Portrait Displays' high-performance Calman auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity color reproduction that's true to the original TV signal and can even adapt to the subtlest changes in color that may occur over time. This TV is Calman Ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade color-calibrated accuracy in the home.

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Accessibility function
Assistive Technology on Android TV

Our TVs include visual, hearing and mobility accessible technology.

Specifications and Features

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

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ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed

Reviews

Users Say