Z9F| MASTER Series | LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)
"These new TVs want to change the way you watch Netflix"
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"Sony Master Series TVs Wow with Netflix Calibrated Mode"
"These TVs look absolutely stunning"
"The level of detail and realism is at an all new level"
"Sony’s new Master Series 4K TVs make Netflix look better than ever"
See how we mastered picture quality
Discover how we've combined our most powerful processor and MASTER Series picture technologies to create a thrilling entertainment experience on this Android smart TV.
With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.
Every shade of color from any angle
See vivid real world colors, even from the sides, on this wide-angle TV. Our X-Wide Angle technology allows the faithful shades and hues of the TRILUMINOS Display to be enjoyed from any angle.
Detail revealed through exceptional contrast
Enjoy beautiful night shots, full of dazzling lights and deeper blacks. With up to twelve times the contrast of conventional LED TVs, this 4K Ultra HD TV with X-tended Dynamic Range™ PRO ensures dark scenes are darker and bright scenes brighter.
Every movement, beautifully clear
Our X-Motion Clarity™ technology keeps fast action smooth and clear. Moving images are precisely controlled to minimize blur. Even during high speed scenes, pictures stay true with no loss in brightness.
Watch clearer picture with immersive sound on the largest displays
This Sony TV is an IMAX Enhanced product, ready to meet high quality standards of color, contrast, clarity and sound. Take comfort in knowing youíll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.
Go cinematic with a Soundbar
Pair your TV with this Soundbar and enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for an authentic viewing experience, while Dolby Atmos™ fills the room with immersive surround sound.
Make smart even smarter
You can ask your Google Assistant to find your favourites, no remote required. It's truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice - there's no smarter way to run your life.
Connect your Amazon Alexa-enabled devices for seamless hands-free control of a Sony TV. With Amazon Alexa, you can power up your TV, change channels, control volume, and more.
Designed to keep your focus on the picture
No distractions, just beautiful pictures. The narrow, exquisitely designed aluminum frame keeps you focused on the screen, while cables stay cleverly hidden at the back and the front.
TV How-to videos
Got questions about how to set up and use your TV? Or how to connect it to other equipment? Our video tutorials will take you through step by step.
Technology that's accessible to all
Discover features that work for you and your Sony TV
Assistive Technology on Android TV
Learn about visual, hearing and mobility accessibility features.
SEE HOW SONY IS MAKING TV EXCITING
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.Read more
ENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed