Enhanced contrast and a slim bezel design provides immersive viewing from any angle. With sound and pictures precisely aligned, you'll hear action from exactly the right place on screen.
“There's just no getting around it - the Sony X1 Ultimate is a great processor”
“The XH95’s all new performance has set the 2020 benchmark for 49in TVs”
“Class-leading motion and local dimming stability”
Top 3 features
Discover deeper blacks and more brightness from any angle
The same powerful processor used in our 8K TVs analyses data to boost colour, contrast and clarity. You'll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur.
X-Wide Angle is available on TVs from 55“ and above.
Sound and picture in harmony - discretely mounted tweeter
Sound positioning tweeters help optimise the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene.
Acoustic Multi Audio is available on TVs from 55” and above. X-Balanced Speaker is available on TVs with a screen size between 55" and 75".
Supreme pictures and sound, whatever the environment
Sit back and enjoy the best possible viewing experience. Sony's unique ambient optimisation technology automatically adjusts picture and sound to your environment.
Digitally compressing pictures from film to TV compromises quality and your experience. Unique features let you enjoy studio-quality entertainment in your own home, just as the director intended.
Discover deeper blacks and more brightness from any angle
The same powerful processor used in our 8K TVs analyses data to boost colour, contrast and clarity. You'll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur.
Enjoy the precision of true-to-life contrast
Discover how real pictures can be when you bring out the fine details. With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range™ PRO, which adjusts brightness for higher peaks in glare and deeper blacks in shadow.
Edge type LCD
Conventional Full Array LED
Sony's Full Array LED with X-tended Dynamic Range Pro
Left: Back light, Right: TV screen
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Making color and contrast more real
Object-based HDR remaster
With Object-based HDR remaster, the color in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.
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Supreme resolution, whatever you’re watching
Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique features. Our X1™ Ultimate, twice as fast as the X1™ Extreme, precisely analyses and processes data to enrich 4K pictures with real world detail and texture. Even images filmed in 2K and Full HD are upscaled close to 4K by 4K X-Reality™ PRO using a unique 4K database. Resolution of each subject is then optimised by Object-based Super Resolution to reproduce virtually real world textures.
Reproduces a wider, more precise range of colours
By widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyses and processes data in every image to make colours even more natural and precise so pictures are closer than ever to real life.
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Beautiful colours from all sides
Watching TV from the sides is now as satisfying as from the centre. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colours stay true from wherever you're watching.
This feature is available on TVs from 55“ and above.
Making fast-moving scenes bright and clear
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity™ technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimised, while brightness is boosted when needed, so you won’t miss a thing.
Sound positioning tweeters optimise the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene.
Beautifully matched pictures and sound
Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. Our Acoustic Multi-Audio™ includes two sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.
This feature is available on TVs from 55“ and above. Independent amp control is available on TVs with a screen size between 55" and 75".
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Sound positioning tweeters
Two sound positioning tweeters at the back of the TV enable sound to follow the action.
Hear high quality sound
Designed to complement the sound quality and slimness of the TV with its unique new shape, our X-Balanced Speaker drives movies and music with clear sound.
This feature is available on TVs with a screen size between 55" and 75".
Conventional round speaker
Sound quality is good but TV design is not slim
Thin oval speaker
Sound quality has been compromised to make the TV slim
X-balanced speaker
High quality sound in an ultra thin TV design
Sound flows around you with Dolby Atmos®
Be surrounded by sound as if you are right there in the scene. With Dolby Atmos, sound comes from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience.
Enjoy multidimensional sound with S-Force Front Surround
Hear sound as you would from a separate multi surround speaker. By upconverting inputs, S-Force Front Surround virtually reproduces a multi surround speaker system within your TV so you can enjoy all the thrills of more immersive sound.
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Clearly hear voices
With Voice Zoom, you can hear human speech clearly without having to turn up the volume – ideal for news bulletins and documentaries.
Supreme pictures and sound, whatever the environment
Sit back and enjoy the best possible viewing experience. Sony's unique ambient optimisation technology automatically adjusts picture and sound to your environment.
Brightness refined for your room
On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes an embedded light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view.
BRIGHTNESS REDUCED IN DARK ROOM
BRIGHTNESS INCREASED IN LIGHT ROOM
Sound tailored to your environment
Sound experience can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This 4K Ultra HD TV detects objects and reproduces sound that’s enhanced and optimised to your room.
A slim and flush design with discrete stand and thin bezel keeps you focused on what's important - the picture.
See how our beautiful design immerses you in the action
Drag
Aluminium flush surface
Keeps you focused on the picture, not the television.
Discrete stand, dual position
Our noise less stand sits discretely on a shelf and won't compromise your viewing experience. With wide and narrow settings, you can use it on large or small shelves.
Cable clutter minimised
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
Discover 400,000+ movies and shows in one place. Control your TV with your voice and effortlessly watch content from your smartphone on TV.
Open the door to unlimited entertainment
Choose from a wide variety of movies, shows, music, games, sport and more with Android TV. Simply ask your BRAVIA for your favourite entertainment, then sit back and enjoy. And with Chromecast built-in, you can enjoy mobile apps on your TV too.
Your voice is all you need
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Just talk, a fun way to explore new worlds
Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this Android smart TV lets you enjoy movies and shows from apps or broadcast in an instant.
Over 5000 apps, more than any other smart TV
Sony's Android Smart TV has an unbeatable number of apps. Choose the ones that make your life more fun and entertaining.
No more waiting
Apps start fast and there’s no more waiting when you switch between apps – Netflix starts 3x faster than before.
Netflix have created an easy way for you to identify TVs with better performance, easier app access, and new features that make for a better smart TV. Netflix recommended TVs help you enjoy popular shows and movies with a dedicated button and voice control.
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
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Get started with just one button
Sony TVs have a dedicated Netflix button, so you can start streaming with just one click.
Easily connect to your favourite compatible devices
Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
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A remote that’s easy to use
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Easy control with smart remote
Connect set top boxes and other devices via HDMI to this 4K HDR TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use too.
When pictures are digitally compressed from film to TV, quality is compromised and your experience is not as the director intended in the studio. A wide range of unique features lets you enjoy studio-quality entertainment in your own home, just as the director intended.
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Enjoy studio quality with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
Embrace the thrills of the cinema
Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.
To address colour variations from the production process, this TV is ready to use Portrait Displays’ high-performance Calman auto-calibration software. This allows an unprecedented level of calibration and the ability to fine tune adjustments simply not possible through conventional picture settings. It delivers high-fidelity colour reproduction that's true to the original TV signal and can even adapt to the subtlest changes in colour that may occur over time. This TV is Calman Ready, allowing customers to benefit from software used by visual creators in post-production, quality-control workflows, further demonstrating our commitment to deliver pictures with professional-grade colour calibrated accuracy in the home.
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
