BRAVIA XR
World’s first cognitive intelligence TV
Screen size
TYPE
OLED Display
Full Array LED
LED Display
8K HDR
4K HDR
Full HD / HD Ready
Smart TV (Google TV)
HDMI 2.1
Best for
Films
Watch lifelike pictures in harmony with sound
Sports
Feel the excitement with clear and vibrant motion
Games
Play in 4K HDR with enhanced contrast
Apps
Easily access and enjoy apps with our Smart TV
0 results based on your request
New
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound positioning tweeters turn any sound immersive
- Minimalist design with narrow bezel for less distractions
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound positioning tweeters turn any sound immersive
- Minimalist design with narrow bezel for less distractions
Compare now
Model and price
- 139 cm (55")
Price unavailable
Available soon
Award Winner
- Picture Processor X1™ Ultimate for unparalleled realism
- Unprecedented contrast with Backlight Master Drive™
- Take pictures closer to 8K with 8K X-Reality™ PRO
- Acoustic Multi-Audio™ for an immersive viewing experience
- Picture Processor X1™ Ultimate for unparalleled realism
- Unprecedented contrast with Backlight Master Drive™
- Take pictures closer to 8K with 8K X-Reality™ PRO
- Acoustic Multi-Audio™ for an immersive viewing experience
Compare now
Model and price
- 215 cm (85'')
- 248 cm (98")
Price unavailable
Price unavailable
Award Winner
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Take pictures closer to 8K with 8K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Take pictures closer to 8K with 8K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Compare now
Model and price
- 189 cm (75”)
- 215 cm (85'')
Price unavailable
Price unavailable
Award Winner
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Multi-dimensional sound from the screen with Acoustic Surface Audio+™
- Find entertainment by voice with Android TV™
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Multi-dimensional sound from the screen with Acoustic Surface Audio+™
- Find entertainment by voice with Android TV™
Compare now
Model and price
- 164 cm (65")
- 195 cm (77")
Price unavailable
Price unavailable
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Compare now
Model and price
- 139 cm (55")
Price unavailable
- OLED delivers unprecedented black, contrast and colour
- 4K HDR Processor X1™ Extreme for outstanding realism
- Discover a new way to experience TV with Acoustic Surface Audio™ technology
- Find entertainment by voice with Android TV™
- OLED delivers unprecedented black, contrast and colour
- 4K HDR Processor X1™ Extreme for outstanding realism
- Discover a new way to experience TV with Acoustic Surface Audio™ technology
- Find entertainment by voice with Android TV™
Compare now
Model and price
- 139 cm (55")
- 164 cm (65")
Price unavailable
Price unavailable
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Compare now
Model and price
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
Price unavailable
Price unavailable
Price unavailable
- Picture Processor X1™ Ultimate for unparalleled realism
- Acoustic Multi-Audio™ for an immersive viewing experience
- X-Wide Angle ensures beautiful pictures from all sides
- Find entertainment by voice with Android TV™
- Picture Processor X1™ Ultimate for unparalleled realism
- Acoustic Multi-Audio™ for an immersive viewing experience
- X-Wide Angle ensures beautiful pictures from all sides
- Find entertainment by voice with Android TV™
Compare now
Model and price
- 215 cm (85'')
Price unavailable
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Compare now
Model and price
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
Price unavailable
Price unavailable
Price unavailable
Price unavailable
silverblack
- Incredible 4K images with 4K HDR Processor X1™
- Acoustic Multi-Audio™ for an immersive viewing experience
- Find entertainment by voice with Android TV™
silverblack
- Incredible 4K images with 4K HDR Processor X1™
- Acoustic Multi-Audio™ for an immersive viewing experience
- Find entertainment by voice with Android TV™
Compare now
Model and price
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
Price unavailable
Price unavailable
Price unavailable
Price unavailable
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Enjoy personalised content and new entertainment with Google™ TV
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Enjoy personalised content and new entertainment with Google™ TV
Compare now
Model and price
- 139 cm (55")
- 164 cm (65")
Price unavailable
Price unavailable
Available soon
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Experience cinema thrills with Dolby vision and Dolby Atmos
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Experience cinema thrills with Dolby vision and Dolby Atmos
Compare now
Model and price
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
Price unavailable
Price unavailable
Price unavailable
Price unavailable
Price unavailable
- Enhanced 4K detail with 4K X-Reality™ PRO
- Great sound matches the picture with ClearAudio+
- Access YouTube and more with built-in Wi-Fi
- Enhanced 4K detail with 4K X-Reality™ PRO
- Great sound matches the picture with ClearAudio+
- Access YouTube and more with built-in Wi-Fi
Compare now
Model and price
- 108 cm (43”)
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
Price unavailable
Price unavailable
Price unavailable
Price unavailable
- Beautiful picture with 4K Processor X1™
- Upscale any content to 4K with 4K X-Reality™ PRO
- Wide colour gamut with TRILUMINOS Display
- Beautiful picture with 4K Processor X1™
- Upscale any content to 4K with 4K X-Reality™ PRO
- Wide colour gamut with TRILUMINOS Display
Compare now
Model and price
- 108 cm (43”)
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
Price unavailable
Price unavailable
Price unavailable
Price unavailable
- Full HD for the best HD experience
- X-Reality™ PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
- Full HD for the best HD experience
- X-Reality™ PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
Compare now
Model and price
- 108 cm (43”)
- 123 cm (49'')
Price unavailable
Price unavailable
- Supports High Dynamic Range (HDR) video
- Full HD for the best HD experience
- Access YouTube and more with built-in Wi-Fi
- Supports High Dynamic Range (HDR) video
- Full HD for the best HD experience
- Access YouTube and more with built-in Wi-Fi
Compare now
Model and price
- 108 cm (43”)
- 126 cm (50")
Price unavailable
Price unavailable
- X-Reality PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
- Living-room friendly, slim design
- X-Reality PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
- Living-room friendly, slim design
Compare now
Model and price
- 102 cm (40")
Price unavailable
- X-Reality PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
- Living-room friendly, slim design
- X-Reality PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
- Living-room friendly, slim design
Compare now
Model and price
- 102 cm (40")
- 121 cm (48”)
Price unavailable
Price unavailable
- Stunning Full HD quality
- See new detail with Clear Resolution Enhancer
- Pure, natural sound with Clear Phase
- Stunning Full HD quality
- See new detail with Clear Resolution Enhancer
- Pure, natural sound with Clear Phase
Compare now
Model and price
- 102 cm (40")
Price unavailable
- See new detail with Clear Resolution Enhancer
- Pure, natural sound with Clear Phase
- USB media playback with wide format support
- See new detail with Clear Resolution Enhancer
- Pure, natural sound with Clear Phase
- USB media playback with wide format support
Compare now
Model and price
- 80 cm (32")
Price unavailable
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