The Power of Imaging
Wherever you are and whatever’s going on, a Sony α or Cyber-shot™ camera puts precision, style and convenience in your hands to capture the moment in your own unique way.
Cameras
Interchangeable-lens Cameras
Best in class cameras with superior capabilities
Compact Cameras
Easy, all-in-one cameras that take great pictures in compact sizes.
Accessories
The Power of Imaging
HOT NEW PRODUCTS
SEL100400GM
Super telephoto zoomFE 100-400mm F4.5-5.6 GM OSS
SEL1635GMPremium wide-angle zoom
Premium wide-angle zoom
FE 16-35mm F2.8 GM
SEL1224G
Ultra Wide ZoomFE 12-24mm F4 G
SEL100F28GM
Magnificent bokehFE 100mm F2.8 STF GM OSS
SEL85F18
A prime choice for portraitsFE 85mm F1.8
Meet the Sony family
Whether you’re photographing friends or a stunning sunset, there’s a Sony camera to make it easy. But which one? Use our guide to explore Cyber-shot™, α E-mount and A-mount cameras.
Cyber-shot cameras
With the simplicity and convenience of a fixed lens, Cyber-shot cameras range from casual point-and-shoots to high-end models offering professional quality.
α E-mount cameras
Enjoy the quality and performance of a DSLR with about half the size and weight. α E-mount cameras feature interchangeable lenses and large, sensitive Exmor™ sensors.
α A-mount cameras
Full-size cameras loaded with features and matched with a wide variety of A-mount lenses make shooting professional photographs interesting and fun.
Tomorrow’s lenses today, from Sony
High resolution and spectacular bokeh come together in lenses that will continue to deliver ultimate performance with the most advanced camera bodies for many years to come.
Glass worthy of a 1st-class camera
New lenses, new possibilities
From zoom to macro, Sony's wide range of lenses let you capture different worlds. From an architectural detail four storeys up to a quivering dewdrop, our lenses make your vision possible.
Creativity, accessorised
Up your photo game with a range of accessories—slide a viewfinder, external flash, microphone or more into the built-in hot shoe and let your creativity run wild.
Lens-Style cameras
Secure smartphone attachments and soft carrying cases to keep your gear protected.
Cyber-shot cameras
Memory cards, batteries, cases and more prepare you to take, store and share your photos.
α Interchangeable-Lens cameras
Flashes, microphones, vertical grips and more take your creativity to the next level.
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Lighting System
Lighting tutorial