og title,
Z9K | BRAVIA XR | MASTER Series | Mini LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Z9K Series

85-inch TV design
85-inch TV design

85-inch TV design


85-inch TV design

85-inch TV design


85-inch TV design
85-inch TV design
85-inch TV design
85-inch TV design
85-inch TV design
85-inch TV design
85-inch TV design
85-inch TV design

Real 8K exhilaration.
Unreal immersion.


Our flagship 8K Mini LED TV powered by Cognitive Processor XR™ brings out supreme contrast and razor-sharp clarity. Everything is upscaled close to 8K quality. Cinematic sound and pictures, precisely aligned.

  • XR-85Z9K

    215 cm (85")

  • CES® 2022 Best of Innovation Awards Honouree award to BRAVIA CAM0



  • CES® 2022 Innovation Awards award to BRAVIA CORE0


  • The Annual TV Shootout evaluation event was created by Value Electronics and the TV Shootout name is a trademark owned by Value Electronics. King of TV® is a registered trademark of Value Electronics0

Razor-sharp, crystal-clear 8K

Our Cognitive Processor XR™ upscales any content to near 8K quality so everything you love is more detailed, more immersive, more real.

Detail of TV screen showing gold and blue crystals with Sony XR logo in foreground to left

Max contrast. Mini LED.

Supreme contrast is all about peak brightness and deep blacks. XR Backlight Master Drive™ brings out the unparalleled contrast of our 8K Mini LED.

Detail of corner of TV showing white dots on screen to left and red, turquoise and clear crystals to right

Cinematic. Dramatic.

Powered by Cognitive Processor XR™, four frame tweeters reproduce sound straight from the screen. Just like, you guessed it, the cinema.

BRAVIA TV screen showing conductor and orchestra with sound waves radiating out in concentric rings from the centre of the screen

Best seat. Anywhere. Anytime.

Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAM™ recognises where you're sitting and optimises settings accordingly.01

BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so that they're just right. Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today's games. Want more? Pair with a PlayStation® 5 console for absolute immersion.01
BRAVIA TV with screenshot of God of War: Ragnarök showing a boat on a river and bridge in background with PS5™ console, controller and PS5™ logo to the right of the TV

See what makes this TV special

Next-generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Eco message

Designed with the environment in mind


Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
  • Power Saving Mode helps save energy by adjusting the display brightness
  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed