What’s new at IFA 2019

Serious about sound? Focused on photography? Whatever your passion, our latest products are guaranteed to excite and inspire.#SonyIFA

Xperia 5

The best Sony experiences in your hand

The Xperia 5 brings you the best experiences only Sony can deliver – a 21:9 CinemaWide OLED display, triple lens camera, and Hi-Res Audio technologies in a beautiful, sleek design that fits comfortably in your hand.


Only music. Nothing else.

Put the outside world on hold – this is all about you and your music. No noise, no wires, no distractions. Just exceptional sound, industry-leading noise cancellation, and hour upon hour of pure listening freedom.


A world of uncompromising silence

Enjoy music without noise or distraction in all-day comfort. Industry-leading noise cancellation, superior sound quality and the comfort of an angled earphone design that take listening to a whole new level.


Even deeper into silence

WH-1000XM3 headphones take you even deeper into silence with further improvements to our industry-leading noise cancellation, and smart listening that adjusts to your situation.


Power in your hands

The α6600 packs in the features, to deliver what you need for just about any situation you encounter – fast AF, steady image stabilisation and stunning image quality, a high-capacity battery and serious 4K HDR (HLG) movie shooting.


Mastering shadows and highlights


Mastering the senses


Ultimate resolution in an exceptional sound space

Every joint, every material and every component for one purpose – the ultimate expression of near field performance. Elevate your listening, and experience true audio enlightenment.

Discover more new products

From new Walkman models to h.ear on headphones, meet some of the other headline acts at IFA 2019. Availability of products varies by region and country. 

Product shot of WH-H910N headphones.


Authentic music, lifestyle colours, all-day comfort, dual noise sensor technology.

Product shot of WI-XB400 earbuds.


Fully wireless, effortlessly portable and with deep, punchy sound.

Product shot of WH-CH510 headphones.


Made for life on the move with a lightweight, fully wireless design.

Product shot of NW-ZX500 Series Walkman.

NW-ZX500 Series 

Truly authentic sound from a wide range of music sources.

Product shot of NW-A100 Series Walkman.

NW-A100 Series 

Define your style with colours, high quality sound and compact size.

Product shot of ICD-UX570 Series digital voice recorder.

ICD-UX570 Series

Versatile digital voice recorder for lectures, meetings and music in stunning quality.

Product shot of XAV-AX8050D


Oversized touchscreen, unique 3-way adjustable mount, latest smartphone connectivity.

Watch our IFA 2019 press conference

See the latest products and innovations introduced to the world.