OLED: Deeper shadow, brighter highlights
Our OLED screens comprise over 8 million self-illuminating pixels that are precisely and individually controlled. Because each pixel can be activated or turned off completely, the variance between light and dark is greatly enhanced with incredibly deep blacks and dazzling lights. You’ll see more accurate detail, depth and textures in dark scenes, making OLED TV especially good for movies.
Less blur, more sharpness
With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED - even fast-moving action scenes and sports.
Natural colours, every angle
On some TVs, pictures can look pale and colourless when viewed from the sides. OLED widens the area of colour reproduction at high brightness so you'll see the same colours from the sides as you do from the centre.
Sound comes directly from the screen with Sony OLED TVs, precisely aligning what you hear with what you see, making your viewing much more immersive.
LCD: Bright, colourful scenes
Our LCD televisions with backlighting fill the screen with brightness, allowing the TV to reproduce colourful scenes even in bright rooms.
Sony LCD televisions which are Full Array LED include zones of LEDs that can be lit or dimmed independently to give more realistic peaks of brightness, more accurate shadow detail and deeper, inkier blacks. All Full Array LED models feature X-tended Dynamic Range™ PRO, a unique Sony technology that enhances light and dark by accurately controlling LEDs so specific areas of the screen can be incredibly bright while others remain pitch black. The result is ultra realistic, three-dimensional pictures that bring scenes to life.
Why viewing distance matters
Today’s 4K TVs with enhanced resolution keep pictures sharp and smooth, even when sitting close to the screen or watching larger screens. As a general rule, we recommend the height of the TV to be two-thirds of the distance between the TV and your viewing position.
Viewing distance: ①90cm: 49" ②100cm: 55" ③120cm: 65" ④140cm:75" ⑤160cm: 85"
See more with a thinner bezel
With thinner bezels on our latest televisions, you can now choose a larger screen without increasing the overall size of your TV. Your viewing will also be more immersive as you’ll find yourself focusing on the action, not the frame around the screen.
Love watching movies?
Movies include a lot of dark scenes so it’s important to have a TV with deep blacks and dazzling lights to bring scenes alive with depth and detail. You'll also want harmony between what you see and what you hear so you can enjoy a more realistic, theatre-like experience.
The main issue when watching fast-moving sports like football and motor racing is blur. Make sure you choose a TV with enhanced sharpness to keep the action clear.
Sport on OLED
OLED features millions of independently illuminated pixels for extraordinary sharpness. Even when watching fast-moving sports, you’ll see minimal afterimage or blur.
Sport on LCD
Look out for Motionflow, a Sony technology that reduces blur by inserting black images between images. LCD TVs with X-Motion Clarity™ use an independent panel control to optimise light emission and keep scenes clear without losing brightness.
① Image with X-Motion Clarity
② Image without X-Motion Clarity
Many new games support the amazing realism of 4K HDR. You’ll need a 4K HDR TV to enjoy the extra depth and detail that these games offer, especially in bright areas of scenes. As well as enhancing your gaming experience, our 4K HDR TVs with Object based HDR remaster analyse colour in individual objects on screen and independently adjust contrast for that specific object to reproduce greater depth, textures and more realistic pictures.
Enjoy smoother, more responsive gaming
TVs with BRAVIA Sync recognise when a games console is connected and automatically switch the TV to game mode. In this mode, picture processing is optimised to suit video games’ faster frame rates. So you can experience smooth, responsive gameplay with no annoying lag or delay.
Watch TV shows, news and more?
Although 4K TVs are becoming increasingly popular, some TV programmes including shows and news bulletins are still being broadcast in less than 2K. Look for TVs with 4K X-Reality™ PRO, which upscale low resolution content to close to 4K using a unique Sony database.
Looking to enjoy apps?
With Sony Smart TV’s, you’ll be able to watch online services easily via apps. Services like YouTube and Netflix open up worlds of exciting entertainment and in better picture quality too.
Browse YouTube videos in seconds
With Android TV on our Smart TVs, you can stream video-on-demand services like YouTube easily through apps for a whole new entertainment experience. A YouTube button on the remote control allows easy browsing with just one click.
Effortlessly explore Netflix, optimised for your entertainment
Selected Sony TVs are Netflix Recommended TVs which are authorised by Netflix including a Netflix button on the remote and voice control for easy access. Netflix Calibrated Mode preserves the picture quality of the studio evaluation master so you see just what the creator intended.
OLED: Be immersed in sound that moves with the picture
With Sony's Acoustic Surface Audio technology, the screen vibrates so that sound appears to follow the action and come from the place where it is supposed to come from.
LCD: Be at the heart of the action with sound from the screen
With Sony's Acoustic Multi Audio, sound seems to come directly from the centre of the screen, closely matching pictures.