Reduce, Reuse and Recycle - Sony eco design principles
In line with its "Road to Zero" global environmental plan, Sony continues to work toward reducing consumption, and increasing the reuse and recycling of materials, across its products and business activities.
How the package is made
From plastic bottles to aibo’s new package
Designing iconic packaging for an iconic product
A challenge requiring both design and technology
Designers and engineers worked together to realise both the environmental goals and the concept of aibo’s awakening from a protective package, considering design, cost and scratch-resistance. The high proportion of recycled material also presented its own challenges.
Packaging Design and Engineering Department
Production Design Division
Sony Global Manufacturing & Operations Corporation