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Showcased at
 CES 2017

Ignite your imagination and discover a new world of entertainment with our latest product innovations, featured at the world's largest electronics trade show - CES 2017.



Think beyond the frame

True reality comes to life with perfect black and colour. Over 8 million self-illuminating pixels are precisely and individually controlled, Sony's OLED TV creates exquisite, unprecedented contrast.

A new dimension of sound

Discover a new level of immersive cinematic home audio, featuring Dolby Atmos and 7.1.2ch S-Force Pro Front surround.

Create your own club night

With deep bass and flashing lights, the SRS-XB40 wireless speaker sets the scene for a big night out, wherever you are.

The palm-sized all-rounder

With unerring autofocus, unshakeable stability, and intuitive touchscreen operation crafted to fit in a palm, the interchangeable-lens α6500 goes everywhere so you'll never miss a moment.

Amazing AF speed, compact design

The premium compact RX100 V, with the world’s fastest autofocus (AF) and continuous shooting, provides the edge you need to capture a moment in the blink of an eye.

Discover the action at CES 2017

We took our latest and greatest products to this year’s CES event. Explore the gallery below and discover the products and technologies of tomorrow.