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Z9K | BRAVIA XR | MASTER Series | Mini LED | 8K | High Dynamic Range (HDR) | Smart TV (Google TV)

Z9K Series


Definitive 8K pictures. Razor-sharp. Supremely detailed.

Cognitive Processor XR™ upscales resolution and dynamic range on this 8K Mini LED so you can feel incredibly real scenes in immersive 8K 

Screenshot showing red, turquoise and clear crystals

Full of LEDs. Full of contrast.

Dazzling highlights, deep blacks, natural mid tones. XR Backlight Master Drive™ controls thousands of ultra-dense Mini LEDs with absolute precision and independence for our maximum brightness.
Detail of corner of TV showing white dots on screen to left and red, turquoise and clear crystals to right

Extended colour volume, now see every shade and hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.

Split screen showing two candle-shaped cones of colour, a smaller one on the left and a larger one on the right with the enhanced colours and textures of XR Triluminos Pro
More vivid colours and realistic than conventional TV

Everything upscaled close to 8K quality

Whatever the content or source, images are upscaled close to 8K. XR 8K Upscaling accesses a vast database to intelligently recreate lost texture and detail.0
Split screen of lion's head with right side showing the extra detail after XR 8K Upscaling

Intelligent motion processing for fast-moving, blur-free scenes

By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures that fast-moving sports and action-packed movies stay smooth, bright and clear.
Image of a surfer riding a wave

Beautiful colours. Any angle. Any environment.

With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the centre.

Two wall-mounted BRAVIA TVs with screenshots of a hilltop city with right image showing benefits of X-Anti Reflection

X-Anti Reflection™

Two angled screenshots of flowers in a field with right image showing the benefits of X-Wide Angle

X-Wide Angle™

Studio-quality entertainment, just as the creator intended

Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director's intent. And as it's Calman Ready, creators can even professionally calibrate it for use in production edits.012
Man working in a studio on a production edit

Watch Netflix in studio quality, automatically optimised

Netflix Adaptive Calibrated Mode works with BRAVIA XR's ambient light optimisation, adjusting picture brightness of your favourite Netflix shows to room lighting conditions.012
Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV

Optimising pictures for all your favourites

With BRAVIA CORE™ Calibrated mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
Screenshot showing logo of BRAVIA CORE


Every picture, optimised to your position in the room

BRAVIA CAM™ detects the distance between you and your TV, then adjusts brightness for picture quality that's optimised to your position in the room.0
Split-screen graphic showing a person watching TV from afar and a person watching from up close