Floor stand only available for 98” model
Floor stand only available for 98” model
Floor stand only available for 98” model
Floor stand only available for 98” model
Floor stand only available for 98” model
Floor stand only available for 98” model
Floor stand only available for 98” model
215 cm (85'')|248 cm (98")
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See how we’ve brought the creator’s intent to life by combining the brilliance of 8K HDR with our unique MASTER Series philosophy.
Step into the world of Sony 8K, exclusively powered by our acclaimed X1™ Ultimate processor. Enjoy immersive big screen entertainment with four times the resolution of 4K and high brightness specially developed for 8K. Pictures are rich in depth, texture and detail, filling your field of view with unparalleled realism.
With 8K X-Reality™ PRO, images are upscaled closer to true 8K quality using our exclusive 8K database. Pictures are sharpened and refined in real time, revealing details in the architecture of the building that previously were difficult to see.
Unlock details in shadow and highlights. With up to twenty times the contrast of conventional LED TVs, this 8K HDR TV with 8K X-tended Dynamic Range™ PRO ensures dark scenes are darker and bright scenes brighter. See how shapes and textures appear in the shadows under the bridge and beneath the bright lights of the tower.
Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance.
Our Acoustic Multi-Audio™ system includes four front facing speakers for an authentic sound. With action and sound precisely aligned, your viewing becomes so much more immersive.
Use your BRAVIA as a centre speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theatre system to unleash an immersive cinematic experience.
This Sony 8K HDR TV is designed for spectacular big screen viewing. Powerful pictures put you right at the heart of the action.
See vivid real world colours, even from the sides, on this 8K TV. Our X-Wide Angle technology allows the faithful shades and hues of the TRILUMINOS™ Display to be enjoyed from any angle.
Our X-Motion Clarity™ technology keeps fast action smooth and clear. Moving images are precisely controlled to minimise blur. Even during high speed scenes, pictures stay true with no loss in brightness.
Netflix streaming membership required
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.
Every detail in this design maximizes picture and sound quality, and harmony, like never before.
Keep cables neatly hidden in the stand and held in place with the supplied cable holder.
Find all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this Sony Android TV™ lets you enjoy movies and shows from apps or broadcast in an instant.
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Connect set top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use too.
SEE HOW SONY IS MAKING TV EXCITING
Designed with the environment in mind
LEARN MORE ABOUT SONY AND THE ENVIRONMENT
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.
Read moreENVIRONMENTAL FEATURES IN THIS PRODUCT
Dynamic Backlight Control, or pixel-level lighting control, helps improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed
