Beginning in April 2021, Green Management 2025 (GM2025) is a set of medium-term environmental targets that form part of Sony's Road to Zero plan. GM2025 progressively reduces plastic in the packaging of our portable products, on the path to total elimination.
Designing protective and functional packaging without plastic
Rethinking and removing protective plastic packaging
As part of our sustainability drive, we are reducing the use of plastic in packaging, eliminating plastic components or replacing them with paper materials. Examples include replacing plastic film lamination with abrasion-resistant varnish for Xperia 1 III, and replacing the plastic USB cable wrap with a paper sleeve.
 Film lamination → abrasion-resistant varnish  Plastic Film → Paper  Plastic → Paper board or pulp
 Sticker  USB Cable Sleeve
The trays inside smartphone boxes are moulded from factory-waste paper pulp in a specially created custom mould. The pulp used is carefully selected to achieve the desired white colour without the need for bleaching.
Reducing the plastic content of the outer box
Working toward the elimination of plastic packaging
Packaging Design Engineer
Sony Corporation, Mobile Communications Business Group,
Product Development Division, Product Design Department
Environmental consciousness is on the rise. Marine pollution caused by the inappropriate disposal of single-use plastics has recently been receiving media attention, and Sony’s medium-term environmental targets (Green Management 2025) include the reduction of plastic packaging materials as a priority. Environmental awareness has long been one of our Xperia packaging design themes. We are working to eliminate or replace plastic packaging materials for Xperia, while maintaining the required performance. For example, with the 2019 model, we switched from moulded plastic to moulded pulp packaging trays, and removed plastic from the packaging while maintaining the unboxing experience. We are the Mobile Communications Business Group are working on achieving the total elimination of the remaining plastic packaging materials within the next few years.
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