BRAVIA XR
World’s first cognitive intelligence TV
Screen size
TYPE
OLED Display
Full Array LED
LED Display
8K HDR
4K HDR
Full HD / HD Ready
Smart TV (Google TV)
HDMI 2.1
Best for
Films
Watch lifelike pictures in harmony with sound
Sports
Feel the excitement with clear and vibrant motion
Games
Play in 4K HDR with enhanced contrast
Apps
Easily access and enjoy apps with our Smart TV
0 results based on your request
New
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound positioning tweeters turn any sound immersive
- Minimalist design with narrow bezel for less distractions
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Cognitive Processor XR™ understands how humans see and hear for true immersion
- Sound positioning tweeters turn any sound immersive
- Minimalist design with narrow bezel for less distractions
Compare now
- 139 cm (55")
Award Winner
- Picture Processor X1™ Ultimate for unparalleled realism
- Unprecedented contrast with Backlight Master Drive™
- Take pictures closer to 8K with 8K X-Reality™ PRO
- Acoustic Multi-Audio™ for an immersive viewing experience
- Picture Processor X1™ Ultimate for unparalleled realism
- Unprecedented contrast with Backlight Master Drive™
- Take pictures closer to 8K with 8K X-Reality™ PRO
- Acoustic Multi-Audio™ for an immersive viewing experience
Compare now
- 215 cm (85'')
- 248 cm (98")
Award Winner
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Take pictures closer to 8K with 8K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Take pictures closer to 8K with 8K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Compare now
- 189 cm (75”)
- 215 cm (85'')
Award Winner
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Multi-dimensional sound from the screen with Acoustic Surface Audio+™
- Find entertainment by voice with Android TV™
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Multi-dimensional sound from the screen with Acoustic Surface Audio+™
- Find entertainment by voice with Android TV™
Compare now
- 164 cm (65")
- 195 cm (77")
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- OLED delivers unprecedented black, contrast and colour
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Compare now
- 139 cm (55")
- OLED delivers unprecedented black, contrast and colour
- 4K HDR Processor X1™ Extreme for outstanding realism
- Discover a new way to experience TV with Acoustic Surface Audio™ technology
- Find entertainment by voice with Android TV™
- OLED delivers unprecedented black, contrast and colour
- 4K HDR Processor X1™ Extreme for outstanding realism
- Discover a new way to experience TV with Acoustic Surface Audio™ technology
- Find entertainment by voice with Android TV™
Compare now
- 139 cm (55")
- 164 cm (65")
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Picture Processor X1™ Ultimate for unparalleled realism
- Upscale any content to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Compare now
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- Picture Processor X1™ Ultimate for unparalleled realism
- Acoustic Multi-Audio™ for an immersive viewing experience
- X-Wide Angle ensures beautiful pictures from all sides
- Find entertainment by voice with Android TV™
- Picture Processor X1™ Ultimate for unparalleled realism
- Acoustic Multi-Audio™ for an immersive viewing experience
- X-Wide Angle ensures beautiful pictures from all sides
- Find entertainment by voice with Android TV™
Compare now
- 215 cm (85'')
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
- Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Sound in harmony with picture for an immersive experience
Compare now
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
silverblack
- Incredible 4K images with 4K HDR Processor X1™
- Acoustic Multi-Audio™ for an immersive viewing experience
- Find entertainment by voice with Android TV™
silverblack
- Incredible 4K images with 4K HDR Processor X1™
- Acoustic Multi-Audio™ for an immersive viewing experience
- Find entertainment by voice with Android TV™
Compare now
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Enjoy personalised content and new entertainment with Google™ TV
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Enjoy personalised content and new entertainment with Google™ TV
Compare now
- 139 cm (55")
- 164 cm (65")
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Experience cinema thrills with Dolby vision and Dolby Atmos
- Remarkable realism of 4K HDR Processor X1™
- Upscale any content closer to 4K with 4K X-Reality™ PRO
- Experience cinema thrills with Dolby vision and Dolby Atmos
Compare now
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
- 189 cm (75”)
- 215 cm (85'')
- Enhanced 4K detail with 4K X-Reality™ PRO
- Great sound matches the picture with ClearAudio+
- Access YouTube and more with built-in Wi-Fi
- Enhanced 4K detail with 4K X-Reality™ PRO
- Great sound matches the picture with ClearAudio+
- Access YouTube and more with built-in Wi-Fi
Compare now
- 108 cm (43”)
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
- Beautiful picture with 4K Processor X1™
- Upscale any content to 4K with 4K X-Reality™ PRO
- Wide colour gamut with TRILUMINOS Display
- Beautiful picture with 4K Processor X1™
- Upscale any content to 4K with 4K X-Reality™ PRO
- Wide colour gamut with TRILUMINOS Display
Compare now
- 108 cm (43”)
- 123 cm (49'')
- 139 cm (55")
- 164 cm (65")
- Full HD for the best HD experience
- X-Reality™ PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
- Full HD for the best HD experience
- X-Reality™ PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
Compare now
- 108 cm (43”)
- 123 cm (49'')
- Supports High Dynamic Range (HDR) video
- Full HD for the best HD experience
- Access YouTube and more with built-in Wi-Fi
- Supports High Dynamic Range (HDR) video
- Full HD for the best HD experience
- Access YouTube and more with built-in Wi-Fi
Compare now
- 108 cm (43”)
- 126 cm (50")
- X-Reality PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
- Living-room friendly, slim design
- X-Reality PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
- Living-room friendly, slim design
Compare now
- 102 cm (40")
- X-Reality PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
- Living-room friendly, slim design
- X-Reality PRO for enhanced HD quality
- Access YouTube and more with built-in Wi-Fi
- Living-room friendly, slim design
Compare now
- 102 cm (40")
- 121 cm (48”)
- Stunning Full HD quality
- See new detail with Clear Resolution Enhancer
- Pure, natural sound with Clear Phase
- Stunning Full HD quality
- See new detail with Clear Resolution Enhancer
- Pure, natural sound with Clear Phase
Compare now
- 102 cm (40")
- See new detail with Clear Resolution Enhancer
- Pure, natural sound with Clear Phase
- USB media playback with wide format support
- See new detail with Clear Resolution Enhancer
- Pure, natural sound with Clear Phase
- USB media playback with wide format support
Compare now
- 80 cm (32")
Recently Viewed Items