What's special at IFA 2017

See how our latest products make the entertainment you love sound more authentic, look more natural and feel more exciting.



Incredibly silent, effortlessly smart

No hassle, no difficult settings, just industry leading noise cancelling tailored for you and your life.


Cut the noise, listen smart

Lose yourself in music with industry-leading noise cancellation, effortlessly smart features and comfortable neckband style.


Wire free, noise free

No wires, no problem - just industry-leading noise cancellation tailored to your environment in a minimalist design.


Think beyond the frame

True reality comes to life with deep black and natural colour. Over 8 million self-illuminating pixels are precisely and individually controlled by the X1 Extreme™ processor. Sony's OLED TV creates exquisite, unprecedented contrast.

Watch the keynote speech

Sit back and see how we introduced the next generation of innovative products to the world.

See the highlights of IFA 2017

We showcased some truly innovative products at this year’s event. Take a look at the gallery below and discover the products that are changing the way we watch, listen and connect.